BMW offer an extensive induction programme which includes one or two days where the person is allowed to talk to fellow workmates on an informal basis.excellent site provides very good history on the car industry within germany and also that of bmw .BMW is known for its production of passenger and Formula 1 cars as well as motor cycles.BMW Ltd offers all employees (Head Office and Dealer Network) the practical support, advice and training opportunities to encourage personal development, aligned to the achievement of corporate objectives.The BMW Centre for Development team helps employees to select and undergo the most appropriate training programme for their needs.
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With BMW it is possible to pick it up at the factory it was produced at and have a tour there for example and visit the BMW museum, it is even possible for American customers to make use of this programme and BMW will even take care of the shipping afterwards.BMW was founded in 1916 and it’s first car went on sale in 1929, a well known and old brand known for it’s innovation is one of the strengths BMW can build on.BMW also is developing alternative fuel technologies such as BMW CleanEnergy which allows for the use of liquid hydrogen as a fuel.It is through technologies such as BMW Efficient Dynamics that the consumer is actually experiencing a lower fuel consumption and lower emissions.BMW has a programme called BMW Individual in which ...
1074 words (2.7 pages)
The managers at BMW must stay humble and work closely with subordinates and their peers.Discuss the model of leadership illustrated at BMW.The model of leadership illustrated at BMW is the consideration model of leadership.The leaders at BMW have close relationships with subordinates that are based on mutual trust, two-way and open communications, and respect for employees’ ideas.Managers at BMW are the ones who know to make the right questions to ask their subordinates, not the ones who have all the right answers.
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It is use to manufacture the BMW 3 Series Automobile.The original construction of the BMW factory consists of three different buildings which were designed by their own estate and management group.(Merlin Fulcher, 2012) .. BMW Central Building was the winning design of Zaha Hadid of the Pritzker Architecture Prize in 2004.Her completed and on-going projects included Contemporary Arts Centre, Guangzhou Opera House, Vitra Fire Station, BMW Central Building, London Aquatics Centre, Galaxy Soho and etc.(Frank O Gehry A Modern Architectural ICON, .
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The building often houses exhibitions related to new BMW models and, since 2012, other BMW Group brands such as Mini and Rolls-Royce BMW plans a new distribution system for the 5-series sedan that will keep some of the vehicles allocated to dealerships in one of three locations around the country.BMW Welt focuses on strengthening the dialogue with customers and visitors by showing a wide range of BMW cars and motorcycles, and providing vehicle distribution, particularly the creation of a special experience with regards to customer collection of an ordered vehicle.BMW has been engaged in motorsport activities since the dawn of the first BMW motorcycle in 1923.Moreover, BMW management can initiate the development of identity magazine of th...
3446 words (8.6 pages)
Since its foundation, the BMW brand has stood for one thing, “sheer driving pleasure.” Sporting and dynamic performance of its cars combined with peerless design and exclusive quality, has resulted in the unique appeal of BMW automobiles (www.bmwgroup.com).BMW (UK) Ltd due to its valuable brand perception enjoys the opportunity of charging an extra premium on its cars.China being the largest market for cars can be seen as an opportunity for BMW (UK) Ltd.Simms, P. Trott, (2006) “The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model”, Journal of Product & Brand Management, Vol.BMW has strongly influenced customers through media and film industry (Source: BMW education programme)...
3825 words (9.6 pages)
BMW is really caution about its product launch in Indian markets because they just don’t want to sell cars based on their brand value, but they wish to create better brand value by serving their customers with luxury cars with top of the line features, amazing performance and competing prices.BMW has future plans on increasing their dealership in eight more cities of India.The questionnaire is filled by 100 people visiting the showrooms of BMW, Audi & Mercedes-Benz and the data collected is analyzed and a conclusion is made.BMW has always tried to make their cars on the basis of an idea of being practical and contemporary which has helped them succeed in luxury car segment in India.BMW had surprised all its rivals by launching Rolls ...
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2006) The influence of competing leisure alternatives depends on the character of a museum; For a museum that is highly competing with other leisure alternatives, the price sensitivity of the visit turns out to be higher.Entrance fees can contribute to a museums revenues and allow a museum to generate extra income that can be spent on increasing the quality of the experience for visitors.Free access to museum has advantages, it enables all people to be able to visit the museum without getting charged.“This function involves people educating and informing people concerning their past and origins, and if finance permits those of other peoples, through the artefacts of the museum, thereby contributing to the formation of a sense of the coun...
3338 words (8.3 pages)
I felt that a visit to this museum would be beneficial.I actually tried to visit the entire museum.It made it very difficult to find time to go to the museum while being in school full time and holding a fulltime position at work which includes weekends.Why did you visit this museum?Will you go back to this museum for another visit?
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Exploration of acquisitions and mergers by BMW through the revival and enhancement of their product strategy is vital.BMW also started its participation in formula one series and had cooperation with the Williams Team where BMW made the engines.In 2005 BMW sold 11122308 cars of BMW, 200119 of Mini and 692 Rolls-Royce.Poor profitability at BMW and a strong sterling pound contributed to BMW Rover UK failed merger .Effective brand management and communication will continue to ensure that BMW is one of the best selling brands in Europe.
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Positive Externalities of the Museum Market .It is evident that consumers were more willing to visit the museum before the recession in the year 2007/2008 hence an increase in demand of museum visits.Museum demand is where visitors are interested in museum exhibitions as a leisure activity or as part of someone’s profession for example an art dealer.Furthermore, a museum is considered a merit good when looking at market failure.The reason for merit goods being under consumed is partly because individuals do not appreciate the social benefits that can result from consumption of education in the museum market.
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Focusing on these segments will allow BMW to adhere to changing market tastes as segments become more highly focused and differentiated (“Case study: Bmw,” 2011).BMW updated its Z Roadster and added hardtop convertibles to appeal to this group, made up of mostly females (“Case study: Bmw,” 2011).* Having an Internet Presence: With the increase in customer research online, BMW must constantly update and maintain a strong web presence through its social media outlets, its regional websites, and its unique internet features, such as “Build your own BMW”.There are few direct competitors with the 1 Series and BMW can establish a strong hold on its niche market with aggressive promotion (“Case study: Bmw,” 2011).BMW has experienced rapid growt...
3832 words (9.6 pages)
For this he bought the license for the English Austin Seven of 1923 (in the same way, in Germany BMW produced the BMW Dixi under license).By skillful promotion, the LR2, which could be described as a cart, was as successful as its English sister several years earlier.In 1938, it is the LR4N2 4CV whose main characteristics are: .Driven by François Lecot, a production vehicle travels 900 kilometers daily for more than three and a half months, or 100,000 kilometers, without major incident.This model will last until the 1950s, always keeping the short wheelbase of 2.20 meters.
322 words (0.8 pages)
Therefore, after visiting the Dallas Museum of Art, I will definitely want to see some more museums in future.You should also take you family along with you to see the museum.I have never been to a lot of museums before, but Dallas Museum of Arts attracted me in many ways.During my visit at The Dallas Museum of Art I came to know that I had stepped into a building with a world of its own.I was very excited to visit the museum because I have never been to any of the museums before in Dallas since I came to the United States of America.
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As I moved to second question which was what are the benefit of your local museum in your life ,there were a mixture of positive answers ,majority of volunteer were telling me that they can see different people from different parts of the world ,they can interact with them, because of museum that particular area is very much developed and secured ,out of 20 some were shop keeper who told me that they were very much benefited form the shop because of the tourist who comes to visit the museum, some were telling me that because of museum visitor there are dozens of bars , restaurants , shops which created thousands of jobs .To meet this objective the author will carry out a survey of 20 people outside the museum gate ,asking the visitors wh...
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.. As a huge amount of collections exhibited in the museum, for most visitors, it is impossible to visit all the galleries in such a short period.Furthermore, as more and more precious objects will exhibit in the museum, the display is very important for the operation management in British Museum.As the four selected routines designed by British Museum, on one hand visitors will tour the museum with the purpose, the time of visiting is much saved and it also make this touring much clear and effective.In order to study the operation system in British Museum, the facilities used in the Museum will be illustrated in the following.The Aim of the British Museum (“the Museum”) is to hold for the benefit and education of humanity a collection ...
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The role of a museum has changed dramatically over time.The children from these schools were much less likely to visit a museum out of school time and would find these visits more beneficial than children from more well off backgrounds.Research carried out by the Renaissance in the Region Study (2005) (RR2) has found that the schools in areas of greatest deprivation made up the greatest percentage of museum users.In Britain, there has been a key swing from the expression ‘museum education’ to the phrase ‘museum learning’ and this symbolizes a major theoretical change in the way the educational functions of museums are being understood.These make it relatively easy for museum staff to link exhibitions and gear resources towards the curric...
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I enjoyed my trip to the Maritime Museum and it has helped with my assignment on customer service and also they provided information, which will help my coursework.In 1997/1998 the Maritime Museum had 50% of people visited the museum, but in 1998/1999 the Maritime Museum had 54%, which means the visitor number has increased by 4%.Overall it show that in 1997/98 it was most likely that C1 Income earners visited the Museum but by 2001/02 it has changed because A/B Income earners are likely to visit the museum * Predicted staffing needs This table shows the staffing levels.the D/E Income earners visited the museum in 1997/98 was 5% but in 2001/02 it has gone up by 9%, but there was steady change in 1998/2000.The service provided by the Nati...
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BMW has always been a luxury brand so they are always going to cost more than cars such as Fords however Fords have kept their prices the same but increased their quality to a somewhat of BMW standard.Im going to use two products of BMW the Bmw x1 and the BMW M6 and apply the marketing mix to them.BMW are very courteous to customers that visit their showrooms as with all car showrooms this is because this is the actual step towards buying a vehicle.Micro environmental factors such as current and previous customers will also affect their marketing decisions because they are already customers and may be loyal to the BMW brand so may keep on buying new Bmw models if they are offered them first.The Vehicle/car industry has a lot of competito...
4034 words (10.1 pages)
88% of visitors found the Dubai museum easy to locate and the survey shows that 33% of visitors use the bus in order to visit the museum.We conducted a survey by distributing questionnaires to visitors of the Dubai museum in order to achieve our objective, which was finding the advantages and disadvantages of the Dubai museum location and the implication of its visitation frequency.Furthermore, as a result of the visitor’s satisfaction with the museum and what it has to offer, according to the questionnaire conducted, 88% of the respondents said that they would recommend the museum to their family and friends.As management perspectives, this report examines strengths and weakness of the location while highlighting benefits of visiting Du...
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Families are an important target audience for the museum as it is a free family-friendly place to visit; it focuses of the key needs and expectations of family audiences which are: .The Museum also has family-friendly events which bring the Museum galleries to life including practical activities for 2-to-6-year-olds (weekly); trails revealing the secrets of their vast collection of objects; action-packed art and science workshops, and actors’ performances for all ages.The National Maritime Museum believes that to enjoy and learn from a museum’s collections, visitors must first feel welcome, secure and comfortable in their environment.– As well as asking for feedback from customers and monitoring visit numbers the Museum pays a market r...
1943 words (4.9 pages)
Features of BMW .The new BMW X5 xDrive35i is powered by a 225 kW/306 bhp straight six-cylinder engine with BMW Twin Power Turbo, High Precision Injection and VALVETRONIC.The new BMW continues to strengthen its leading position within the competitive environment of premium vehicles.The ongoing advancement in the reduction of fuel consumption and emission levels is the result of the BMW Efficient Dynamics development strategy.BMW technology offers a significant increase in driving dynamics and at the same time reduces fuel consumption.
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People might need some information about the museum so do not need to go and visit museum, they can go on a website of museum and get needed information.Free admissions in museum are funded by central Government.There is a WAP technology which can help tourists plan their transport to attractions.Foreign tourists are worried about health risk such us the recent outbreak of Foot and Mouth disease and because of this they can stop to visit.Economic instability affects spending on leisure activity, it means that owners of museum need to spend more money to make this museum better and more attractive.
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This is due to several aspects of the museum that need improvement.Furthermore, the museum needs to hire a technician to improve the lighting as it is currently very dim.Finally, inadequate presentation makes visits to the museum uninformative and unappealing.Poor lighting of the museum halls and showcases makes it harder for researchers and visitors to view the items clearly.If people are not going to the museum, this means that they will not have the opportunity to learn about geography from the museum.
831 words (2.1 pages)
We can mention the railway museum in Ambérieu-en-Bugey, the municipal museum in Bourg-en-Bresse, the museum of winegrowing traditions in Vongnes or the Chintreuil museum in Pont-de-Vaux.Finally, the Printemps de Pérouges welcomes, every year in April-June, renowned singers and musicians.Finally, two small jazz festivals punctuate the month of July, Swing sous les Étoiles in Miribel and Jazz dans le Parc in Ambérieu-en-Bugey.Each year in Bourg-en-Bresse, the Glorieuses de Bresse take place, as well as in the towns of Louhans, Pont-de-Vaux and Montrevel-en-Bresse.In addition to the departmental museum of Bresse and the departmental museum of Revermont, the general council of Ain manages two other departmental museums with less attendance: ...
1059 words (2.6 pages)
Pay as You Will: An Experiment in Free Admission.They found that charging for admission did not decrease admission to museums and actually result in a rise of admission because it shows people that the museum is worth paying to see.Psychology, Pricing, and Pay as You Will at the Children's Museum in Tacoma.The New Yorker.Pay-as-you-wish admission is good for a museum for a few reasons.
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I am going to solve this problem by going through the questionnaires- to see how much consumers know about the museum (through advertising campaigns), how do they feel about the products on offer and are the prices right.Other tasks are market research- such as questionnaires, displaying my data clearly and to produce and give an overall marketing plan to try to increase the numbers at the museum.The task I have been set is important because if Preston Hall Museum does not make enough money to make significant profits, how will the museum be able to pay labour wages, electrical and gas bills, and be able to benefit from having the museum open.This could affect the museum by being recognised as selling and providing efficient products and...
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In addition, the visitors of this museum are usually students from different schools and or universities.According to Dr. Johnson’s 1755 dictionary (cited in Yale, 1998:33) a museum was simply ‘a repository of learned curiosities.’ “The Museums and Galleries Commission currently defines a museum as ‘an institution which collect, documents, preserves, exhibits and interprets material evidence and associated information for the public benefit” (cited in Yale, 1998:33).Furthermore, disabled people are visiting the museum but most are mobility impaired visitors.National Maritime Museum welcomes visitors in all ranges of ages and regardless of the gender with or without disability.The British Museum is a free entrance that attracts more or le...
4223 words (10.6 pages)
It is quite amazed to find that only four full-time staffs and two time secretaries work in museum.Gordon Highlanders Museum (GHM) is one of the main local visit attractions in Aberdeen.This workshop can generate both economic and social value to the brand of museum so that more school parties will follow up to museum.But one problem for GHM to offer service and deliver products is that the museum is not clearly sign posted around the main road, to some extent, it loses parts of tourist tract in local area.In addition, a large number of volunteers work in a variety of roles in museum.
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Rather, the Holocaust museum reduces myth to pragmatic reality and in doing so, applies a wound to any visitor which can only be healed by moral enlightenment.For me, the prospect of visiting the Holocaust Museum was one which offered as much anxiety as interest.As someone who considers themselves at least reasonably informed about the historical events which are commemorated in stark reality by the museum, I expected to an emotional and gripping experience.Personally, I am not one of those who favors documentary film-footage as a rule in a museum experience; I often find such films distracting and difficult to process on the spot.While it is impossible to articulate my exact emotional response to the first part of the museum, it is easy...
641 words (1.6 pages)