Insead 2014 Essays

Found 20188 essays.

Air Asia Essay

Agarwal, D. (2014, May 8).Tony Fernandes — “Dream The Impossible”.He said in one of the interviews, “Go with your gut, give it your best bet and you may fail, but don’t give up” (INSEAD Knowledge, 2007).12 Success Strategies of AirAsia Boss Tony Fernandes.“Now everyone can fly extra long” – The AirAsia X company slogan is quite a benchmark (Cahill, 2014).

1064 words (2.7 pages)
Angelique Gerard Essay

In April 2015, Angélique Gérard joined the supervisory board of Europcar as an independent director.A graduate of the European Institute of Business Administration (INSEAD) and trained as a manager at the Ecole des Hautes Études Commerciales (HEC), Angélique Gérard joined the Iliad Group in early 2000, after four years spent at France Télécom, the incumbent operator.In October 2017, she was decorated with the insignia of a knight of the National Order of Merit.In 2017, it was called into question by a report by Cash Investigation, in which its management methods were criticized; In particular, an email sent to her colleague Maxime Lombardini was pointed out, where she wrote: "We will liquidate the 50 detractors", speaking of 50 strikers....

786 words (2.0 pages)
BASF in China, the Marketing of Styropor Case Study

The challenge for BASF was to retain its premium brand reputation and grow its market share in the country (INSEAD 1999).BASF was seeking to increase capacity at Nanjing to produce more F-grade, reduce inventory holds, and increase price certainty for the traders (INSEAD 1999).Hulbert, J, Capon, N & Piercy, N 2010, Total integrated marketing, 2nd edn, Free Press, New York.The numbers were different in Europe, with the construction industry having the highest demand (INSEAD 1999).Kotler, P & Armstrong, G 2013, Principles of marketing, Pearson Education.

1489 words (3.7 pages)
Masters in Business Administration Essay

first appeared in Canada in 1951, then in Pakistan in 1955, then in Europe, in 1956 at the IAE in Paris and in 1957 at the European Institute of Business Administration (INSEAD) in Fontainebleau, France.In Switzerland, the recognized Hautes écoles are the “Hautes écoles Universitaires”, the “Hautes Écoles Spécialités” and the “Hautes Écoles Pédagogiques”.There are however MBAs delivered by private universities.In Switzerland and abroad, the true Master in Business Administration or the Master in Business Economics is generally preceded by the Bachelor of the same name, or possibly even a Bachelor in Economics from the University traditional.France was a pioneer in MBA with the creation of INSEAD in 1957 and the Higher Institute of Busine...

2537 words (6.3 pages)
Masters in Business Administration Essay

France was a pioneer in MBA with the creation of INSEAD in 1957 and the Higher Institute of Business (HEC Group's MBA program) in 1969, and whose programs are among the best in the world, INSEAD being ranked by the Financial Times as number one in the world in 2016 and 2017.The IAE de Paris was ranked 6th in France and 29th in Europe in the QS TOP 200 Business Schools 2014. .first appeared in Canada in 1951, then in Pakistan in 1955, then in Europe, in 1956 at the IAE in Paris and in 1957 at the European Institute of Business Administration (INSEAD) in Fontainebleau, France.There are however MBAs delivered by private universities.In Switzerland and abroad, the true Master in Business Administration or the Master in Business Economics is ...

2537 words (6.3 pages)
Louis Giscard d'Estaing Essay

He is present in the second round, but loses against Laurence Vichnievsky (La République en Marche) with 43.98% of the votes cast.He was elected regional councilor for the new Auvergne-Rhône-Alpes region during the regional elections of December 2015.In January 2018, he gave up running for the presidency of the UDI after announcing his intention.The list obtained 2.5% of the votes cast, which did not qualify him for election to the European Parliament.He is in third position on the UDI list for the 2019 European elections in France.

720 words (1.8 pages)
Marketing Strategies for Low-Income Consumers

Alternatively, it could contract with dozens of specialized distributors who would get exclusive rights to sell all Unilever detergents in certain areas (see Exhibit 13 for a comparison of the two distribution channels).04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes, INSEAD MBA 2003, and Pierre Chandon, Associate Professor of Marketing at INSEAD, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.For more information on Nirma, see “Hindustan Lever Limited: Levers for Change”, by Charlotte Butler and Sumantra Ghoshal (INSEAD Case n° 302-199-1 © 2002).Yet getting access to these stores was key because low-income consumers rarely shopped in larg...

4297 words (10.7 pages)
Unilever in Brazil Essay

Margin per unit .Source: Insead Case .-Soap: $1 per kg-$0.8 .Soap1.7-(0.15+1+0.25+0.1)=0.21.4-(0.09+0.8+0.05+0.05)=0.41 .Powder2.4-(0.35+1.4+0.3+0.1)= 0.25 .

739 words (1.8 pages)
Nike Penetration Strategy in Brazil Essay

Mosendz, P. (2014).Management Internal Review, 52(5), 671-689.Nike’s Plan to Sell Umbro Continues Mixed Record on Deals.Sponsoring the 2014 World Cup and Olympics will also make Nike a favorable company among Brazilian citizens Nike has a matrix corporate structure, also known as a flat structure.Nike’s Brazil challenge.

1464 words (3.7 pages)
Compare and Contrast the Qualitative and Quantitative Research Methods Essay

It also excludes social norms and intentionmodification effects, both of which imply that the surveying of intentions increases purchase behavior independent of prior latent intentions and that the relationship between prior latent intentions and behavior remains the same.Therefore, in Figure 2, we represent their effects by the ?This broader definition enables us to test for selfgenerated validity effects among latent (nonmeasured) and observed (measured) constructs and not only between observed constructs, as in Simmons, Bickart, and Lynch’s (1993) study.2 parameter, which captures the effect of S on B and is not mediated by the strengthening of the relationship between LI and B. .Werner J. Reinartz is Associate Professor of Marketin...

3393 words (8.5 pages)
Singapore’s Economic Growth

Arrive likewise must be put aside for water catchment and capacity, and also for security needs, for example, military preparing zones and bases.It contains inside it two key ideas: .. Today the GDP (Gross domestic product) in Singapore stretched an annualized 3.10 percent in the second from last quarter of 2014 over the prior quarter.Reflecting the better-taught profile of late accomplices of more seasoned inhabitants and tripartite endeavors to raise their employment, the investment rate for occupants matured 55 to 64 expanded to 67.1% in 2013 from 47.3% in 2003.In the first a large portion of the decade to 2.2% p.a.Gross domestic product Development Rate in Singapore arrived at the midpoint of 5.21 percent from 2007 until 2014, arriv...

1548 words (3.9 pages)
The Culture Map : Overcoming Cultural Barriers Essay

Her sources consist of scholarly articles and books that were published by prestigious companies like Anchor books, McGraw Hill, and Oval books.Erin and the concierge had two di... ... middle of paper ... ...ividual chapter.Erin’s enthusiasm for her book is expressed in the acknowledgments section.Being a freshman majoring in International Studies and as someone who plans to work internationally, this book was an extraordinary tool that I will continue to reference throughout my college career.She describes the excitement that she felt when her first draft was finished and made sure to share her manuscript with a variety of global experts to make sure it was up to par.

424 words (1.1 pages)
Speech Why should school start later

Students are stressed out every day, because they get low grades, and even though they study all day, they still cannot achieve a higher level, this is because factors studying doesn’t ensure you a higher level on a particular subject.And it is not always that easy to program all your week perfectly, this is why I think the school should give us the opportunity to have more sleep by making the school start later.Researches show that by having that by having a longer sleep you can live your life for a longer time and in a healthier way.One of the best ways is to improve your concentration and the main way to improve it is by getting more sleep.This privilege will not only benefit us but even the image of the school, because it would attrac...

538 words (1.3 pages)
Harvard Business School Essay

An ethnography of the teaching staff has also highlighted "an ideology of non-ideology" or the way Harvard Business School tries not to openly take a strong normative position on societal issues.Among these, two very intensive flagship programs, the General Management Program (GMP) and the Advanced Management Program (AMP), confer on their participants the status of alumni (alumni).Former students (Alumni) (MBA and executive programs) - Americans & amp; other nationalities: .Former students (Alumni) (MBA and executive programs) - French: .It is one of the few management school duos to offer such an agreement.

557 words (1.4 pages)
Blue ocean strategy Essay

Indeed, according to the authors, innovation (on a product, a service, etc.)According to the authors, the objective of companies should therefore be to permanently create new Blue Oceans, these, with the arrival of competitors with an imitation strategy, tending to become Red Oceans.The Blue Ocean Strategy is a paradigm of a business strategy, exposed by W. Chan Kim and Renée Mauborgne, researchers at the Blue Ocean Strategy Institute at INSEAD in their book Blue Ocean Strategy: How create new strategic spaces.These tools also make it possible to make the process of creating a Blue Ocean a systematic and repetitive process.The Blue Ocean Strategy book has introduced many practical tools, methodologies and schemes to formulate and impleme...

654 words (1.6 pages)
Blue Ocean Strategy Paper

Kim, W., & Mauborgne, R. (2004).It can also be hard to find a lucrative niche in already well-established markets.There are many technology firms that are trying to implement these types of strategies to gain a competitive advantage in the marketplace.It is a theory that was created by INSEAD professors W. Chan Kim and Renee Mauborgne which advocates the creation of a new market space as a mean for achieving profitable growth.Harvard Business Review, 82(10), 76–84.

631 words (1.6 pages)
Women's Forum for the Economy and Society Essay

In 2011, this club included the following member companies: American International Group (AIG), the law firm August & amp; Debouzy, Barclays, Baxter International, the Boston Consulting Group, JCDecaux, Lenovo, the Renault-Nissan Alliance, Orange, and Unilever.It brings together companies committed to the promotion of diversity.From January 2011 to October 2014, Véronique Morali held the presidency.The Diversity Club for Business is an initiative created by the Boston Consulting Group.Women for change, created in 2013 by the Orange Foundation, the Women’s Forum, and the magazine Marie Claire, promotes the role of women in the development of their country.

1427 words (3.6 pages)
Casebook method Essay

InPart2wewilldiveintothe confirmed) practiceofcasewritingprogramsby AcademyofManagementconference sharingtheexperiencesoftheUNDP 2012,Boston,US GIMCaseWritingInitiativeandother ThisProfessionalDevelopment initiatives.Theframeworkof theworkshopisbasedontheunique conceptsdevelopedbythetutors.A minimumofonesubsidisedplacefor participantsindevelopingcountries isavailableonthisevent.briefoverviewoncasewriting programmesandexistingcase writingcompetitionswithafocuson sustainability-relatedcompetitions (e. g. EFMD,DarkSide,NextBillion, August 2012 (exact date to be oikos).More informationontheecchwebsite.

1799 words (4.5 pages)
Blue Ocean Strategy, Is It Relevant to the Army? Essay

Bibliography: .1.Blue Ocean Strategy is a business strategy book first published in 2005, and written by Chan Kim who is The Boston Consulting Group Bruce D. Henderson Chair Professor of strategy and International Management at INSEAD and his college Renée Mauborgne who is the INSEAD Distinguished Fellow and a professor of strategy and management at INSEAD in Fontainebleau, France.2.New Strait Time.“Positive Impact “28 March 2011. .State of readiness and combat worthy of troops and assets must be maintained at all time.

3208 words (8.0 pages)
The Globalisation Changed Higher Education Around the World

Globalisation and Local Indigenous Education in Mexico.Changing University Teaching.Managing the introduction of technology in teaching and learning.(P.89-90).New York:Routledge.International Review of Education, 50(4), 483-496. .

1038 words (2.6 pages)
McKinsey & Company Essay

McKinsey is the company with the toughest job interviews in the world, according to Forbes magazine.Only 1% of applicants receive a job offer.Consultants for McKinsey (based in France and abroad) come from INSEAD (911 employees in 2019), HEC Paris (354) , Sciences Po Paris (144), CentraleSupélec (128), ESCP Business School (125), ESSEC Business School (121) and École Polytechnique (78).Nearly 140 nationalities are present within the group.On leaving school, a consultant employee can expect to receive remuneration between 55,000 and 60,000 euros.

1066 words (2.7 pages)
Procter and Gamble: PEST & SWOT Analysis

Alternative 3: The Company is to hire a marketing agency in this case or to conduct research regarding the most favorable markets worth investing in.This would enable the company to invest more funds to meaningful projects while cutting cost in the production of non-value intensive products (Kahn, 78).Alternative 2: Since P&G trades numerous products, the company is to select the products that are least profitable to the company and discontinue their production.Masur, Jonathan and Posner, Eric.Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management.

1152 words (2.9 pages)
Analysis of the Organisation and Leadership of Unilever

Hofstede, G. (1980) Culture’s Consequences: International Differences in Work Related Values, Beverly Hills, CA, Sage Publications .Houghton Mifflin pp 27 .Indeed he is quoted as having said that “There is no dichotomy between doing business well and doing good; and, in fact, the two go hand in hand.” (Insead, 2010).Hill, C and Jones, G (2001) Strategic Management.Academy of Management Review, 30(2), 269-287 .

4900 words (12.3 pages)
Higher School of Economics and Business Essay

These financial expenses represent 11.7% ESSEC budget in 1975 (compared to 5% for INSEAD).The association also publishes the alumni magazine, Reflets, five times a year.It spans five continents in 75 countries.In 2007, the Wall Street Journal ranked this Grande École ESSEC MBA program 7th worldwide, ahead of HEC and INSEAD.The school is increasing the number of double-degree agreements: with Indian Institute of Management Ahmedabad in 2006, with Centrale Paris and Keio University in 2009, with École du Louvre, ENSAE and Saint-Cyr in 2010, with the ENS in 2011, with the University of Queensland and three South Korean institutions in 2014 or again with the Bocconi University in 2015. .

7152 words (17.9 pages)
Great Expectations

It is the nature of the child to decide who to emulate.He adopts their ways of relating to the world, at least for a time.When Magwitch first arrives on the scene in London, taking the name of Provis, Pip show's a distinct displeasure at his presence, revealing in narration "if I had loved him insead of abhorring him, if I had been attracted to him by the strongest admiration and affection, instead of shrinking from him with the strongest repugnance, it could have been no worse" (348).If the adults lead life the way they think children should, inevitably they will follow.Though some lead him down the path of materialism and snobbish personas, others teach him kindness, generosity and what is of real value in life.

1514 words (3.8 pages)
Atom Shockwave Case Study Essay

Leana, Bradley, and Barry, Carl.On Organizational Learning.Argyris, Chris.However, restructuring aimed at product differentiation and market expansion would be appropriate.Academy of Management Review 25.4 (2002): 753 Ramezani, Aldrin, Soenen, Leign, and Jung, Archer.

1637 words (4.1 pages)
Critical Review for the Article Essay

The electronic journal entitled: ‘The Long-Term Performance of Horizontal Acquisition’, by Laurence Capron of the Institut Europeen d’Administration des Affaires (INSEAD), published in 1999 by the Wiley and Sons publishing, has studied the creation of “horizontal mergers and acquisition”.List of References .However, this assumption is perceptive of a challenge to the continuing financial divestment of core industries in the global market.Strategic Management Journal, pp.987-1018, John Wiley & Sons, Ltd. , CCC 0143– 2095/99/110987–32.

1617 words (4.0 pages)
Tesco Essay

’ There also has to be scope for simplification.’ But it has to be based firmly on analysis of customer demand.She says : ‘The number one thing for us is whether the product is something that customers are saying they want, has it reached a point where mass-market customers are interested?com into a digital download store of all sorts, rather than just music.She says: ‘We’ve actually managed to get people joining broadband who have never even had a dial-up service’ .

1540 words (3.9 pages)
Critical Review for the Article Essay

queryText=Morrison%E2%80%99s+takeover+of+Safe way&y=3&aje=true&x=16&id=040521002246&ct=0> [14 June 2008] Milne, R. (2003).ft. com/ftArticle?’ Countdown Starts for Morrison’s Bid for Safeway’.The Financial Times (2008).queryText=Morrison%E2%80%99s+takeover+of+Safe way&y=3&aje=true&x=16&id=031208004508&ct=0> [14 June 2008] .

1649 words (4.1 pages)
Analysis of the Markstrat simulation

Consolidation of existing successful products .Shift in sales force allocation .. Based on forecasted demands in respective markets .On current brand awareness levels of a product .Taking into account un explored market segments .Sonite Market .

4507 words (11.3 pages)

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