Insead 2015 Essays

Found 9966 essays.

Angelique Gerard Essay

In 2015, Angélique Gérard succeeds Emmanuel Macron at the head of the ranking.In 2016, Angélique Gérard received the 2016 Digital Woman Prize, as part of the Women in Industry Trophies awarded by Usine Nouvelle.In April 2015, Angélique Gérard joined the supervisory board of Europcar as an independent director.In October 2017, she was decorated with the insignia of a knight of the National Order of Merit.In 2013, the Institut Choiseul ranked it among “The 100 economic leaders of tomorrow” in France: it entered 56th place in the ranking, then reached 14th position in 2014.

786 words (2.0 pages)
Blue ocean strategy Essay

The concept of value innovation was initially created in the 1990s when W. Chan Kim was involved in a consultancy project for the Philips group with management researcher C.K.The concept was the subject of a first book published in 2005 (and updated in 2015) where the authors explain that the strong growth and the high profits that a company can generate are made in creating new demand in an undisputed strategic space, or Blue Ocean, rather than during clashes with existing suppliers for existing customers in an existing activity.must create and increase value for customers and, at the same time, reduce or eliminate the characteristics of the product and / or the services that have less value for the current or future market.These tools ...

654 words (1.6 pages)
BASF in China, the Marketing of Styropor Case Study

Kotler, P & Armstrong, G 2013, Principles of marketing, Pearson Education.The challenge for BASF was to retain its premium brand reputation and grow its market share in the country (INSEAD 1999).Ferrell, OC & Hartline, M 2011, Marketing strategy, 6th edn, South-Western, Cengage Learning, Mason, OH.The numbers were different in Europe, with the construction industry having the highest demand (INSEAD 1999).Anderson, U & Holm, U 2010, Managing the contemporary multinational, Edward Elgar Publishing Limited, Cheltenham.

1489 words (3.7 pages)
Louis Giscard d'Estaing Essay

The list obtained 2.5% of the votes cast, which did not qualify him for election to the European Parliament.The list he leads in the 2014 municipal election in Chamalières obtains the majority of votes (58.42%) in the first round, which allows Louis Giscard d'Estaing to be re-elected mayor ,.He graduated from ESC Rouen, from the DESS in defense of Paris II and from an MBA from INSEAD (1987).He is present in the second round, but loses against Laurence Vichnievsky (La République en Marche) with 43.98% of the votes cast.He became special adviser delegated to the international promotion of the region.

720 words (1.8 pages)
Marketing Strategies for Low-Income Consumers

Copyright © 2007 INSEAD N.B.04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes, INSEAD MBA 2003, and Pierre Chandon, Associate Professor of Marketing at INSEAD, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.We also thank Fernando Machado (INSEAD MBA 2003), Mauricio Mittelman (INSEAD PhD Student), Weima Bezarra (RB distributors, Ceara, Brazil), and Luca Lattanzi (INSEAD Executive MBA 2004) for their comments.: TO ORDER COPIES OF INSEAD CASES, SEE DETAILS ON BACK COVER.Alternatively, it could contract with dozens of specialized distributors who would get exclusive rights to sell all Unilever detergents in certain areas (see Exhibit 13 for a co...

4297 words (10.7 pages)
McKinsey & Company Essay

McKinsey is the company with the toughest job interviews in the world, according to Forbes magazine.Only 1% of applicants receive a job offer.On leaving school, a consultant employee can expect to receive remuneration between 55,000 and 60,000 euros.Consultants for McKinsey (based in France and abroad) come from INSEAD (911 employees in 2019), HEC Paris (354) , Sciences Po Paris (144), CentraleSupélec (128), ESCP Business School (125), ESSEC Business School (121) and École Polytechnique (78).McKinsey would receive nearly 200,000 applications per year.

1066 words (2.7 pages)
Unilever in Brazil Essay

Source: Insead Case .Formulation-Powder: $1.40 per kg .Promotion-Powder: $0.30 per kg .-Soap: $1 per kg-$0.8 .Distribution-Wholesaler: $0.10 per kg-Specialized Dist.

739 words (1.8 pages)
Masters in Business Administration Essay

In Switzerland and abroad, the true Master in Business Administration or the Master in Business Economics is generally preceded by the Bachelor of the same name, or possibly even a Bachelor in Economics from the University traditional.France was a pioneer in MBA with the creation of INSEAD in 1957 and the Higher Institute of Business (HEC Group's MBA program) in 1969, and whose programs are among the best in the world, INSEAD being ranked by the Financial Times as number one in the world in 2016 and 2017.There is also PSB Paris School of Business (PSB) which has 10 executive MBAs in several varied fields.In Switzerland, the MBA is organized in particular by the Hautes écoles de commerce (HEC) but also by the Hautes écoles de gestion (HEG...

2537 words (6.3 pages)
Masters in Business Administration Essay

France was a pioneer in MBA with the creation of INSEAD in 1957 and the Higher Institute of Business (HEC Group's MBA program) in 1969, and whose programs are among the best in the world, INSEAD being ranked by the Financial Times as number one in the world in 2016 and 2017.There are however MBAs delivered by private universities.In Switzerland, the recognized Hautes écoles are the “Hautes écoles Universitaires”, the “Hautes Écoles Spécialités” and the “Hautes Ecoles Pedagogiques”.All these universities issue Bachelors and Masters, recognized at European level by virtue of their collaboration with the Bologna Agreements.In 2016, the Financial Times newspaper ranked the INSEAD MBA as the world's number one, ahead of Harvard University, Lo...

2537 words (6.3 pages)
Compare and Contrast the Qualitative and Quantitative Research Methods Essay

The authors acknowledge the helpful input of the anonymous JM reviewers, John Lynch, Gilles Laurent, and Albert Bemmaor, as well as those who participated when the authors presented this research at INSEAD; at the Association for Consumer Research Conference, Portland; at the Marketing Science Conference, College Park, Md.3 parameter, or the effect that S has on the link between LI and B.Pierre Chandon is Assistant Professor of Marketing, INSEAD, and currently he is Visiting Assistant Professor of Marketing, Kellogg School of Management, Northwestern University (e-mail: pierre.2 parameter, which captures the effect of S on B and is not mediated by the strengthening of the relationship between LI and B. .In addition, the authors thank t...

3393 words (8.5 pages)
Air Asia Essay

CEO view: Tony Fernandes of AirAsia.(2014, March 25).Tony Fernandes — “Dream The Impossible”.(2007, August 26).WORKS CITED .

1064 words (2.7 pages)
The Culture Map : Overcoming Cultural Barriers Essay

Erin and the concierge had two di... ... middle of paper ... ...ividual chapter.Erin’s enthusiasm for her book is expressed in the acknowledgments section.She describes the excitement that she felt when her first draft was finished and made sure to share her manuscript with a variety of global experts to make sure it was up to par.Erin Meyer, the author of The Culture Map, and a professor at INSEAD, one of the leading international business schools, specializes in providing strategies for working with multicultural teams and overcoming misunderstandings (Meyer).Being a freshman majoring in International Studies and as someone who plans to work internationally, this book was an extraordinary tool that I will continue to reference througho...

424 words (1.1 pages)
London Business School Essay

LBS's main rival in Europe is INSEAD and in the rest of the world its rivals are Harvard Business School, Stanford, and Wharton.The London Business School has more than 40,000 alumni in more than 150 countries.organize events in their regions.Other companies that recruited 2 or more students in 2015 include Olivier Wyman, Arthur D. Little, Deloitte, A.T. Kearney, and Bain & amp; Company.Many local clubs (Paris, New York, Zurich, etc.)

3176 words (7.9 pages)
Speech Why should school start later

One of the biggest recent problems in the schools these days are bullying and depression, one way to prevent these issues is to give to the students a chance to sleep more.Doctor’s say that a lack of sleep can contribute to depression and having a bad humor during the school, insead a good night sleep could help a moody person to decrease their anxiety.Researches show that by having that by having a longer sleep you can live your life for a longer time and in a healthier way.This privilege will not only benefit us but even the image of the school, because it would attract more students because of the innovative rule and the image of the school will get even more prestigious because of the increasment’s of the students grades and the nice ...

538 words (1.3 pages)
Harvard Business School Essay

In addition to master's and doctoral degrees, Harvard Business School offers executive programs.In addition, HBS, INSEAD, Kellogg School of Management and Stanford Graduate School of Business share their databases of job offers.Former students (Alumni) (MBA and executive programs) - French: .It is also collaborating with the Indian Institute of Management Ahmedabad in establishing a national management program.Among these, two very intensive flagship programs, the General Management Program (GMP) and the Advanced Management Program (AMP), confer on their participants the status of alumni (alumni).

557 words (1.4 pages)
Blue Ocean Strategy Paper

BLUE OCEAN STRATEGY.There are many risks associated with this but it can be very rewarding if it’s successful.Harvard Business Review, 82(10), 76–84.It can also be hard to find a lucrative niche in already well-established markets.Companies will have to compare the benefits and the risks before making the decision.

631 words (1.6 pages)
Casebook method Essay

Anoptional socialdinnerwillbeheldon12June foranadditionalcostof?A minimumofonesubsidisedplacefor participantsindevelopingcountries isavailableonthisevent.Part3willbedevotedto Workshopwilltakeplaceatthe awrap-upa.briefoverviewoncasewriting programmesandexistingcase writingcompetitionswithafocuson sustainability-relatedcompetitions (e. g. EFMD,DarkSide,NextBillion, August 2012 (exact date to be oikos).Theframeworkof theworkshopisbasedontheunique conceptsdevelopedbythetutors.

1799 words (4.5 pages)
Higher School of Economics and Business Essay

Internationalization involves, among other things, a new ESSEC Asia-Pacific campus, which opens in 2015 and an ESSEC Africa-Atlantic campus which opens in 2017, innovation through a strategic alliance with the CentraleSupélec school, and involvement through possibility for students to create their own courses and the establishment of mentors.The creation of this campus was announced in November 2015 by Jean-Michel Blanquer and it was inaugurated in April 2017. .These financial expenses represent 11.7% ESSEC budget in 1975 (compared to 5% for INSEAD).In 2007, the Wall Street Journal ranked this Grande École ESSEC MBA program 7th worldwide, ahead of HEC and INSEAD.The program was tied for first in France in 2015 by Le Point in the “compens...

7152 words (17.9 pages)
Analysis of the Organisation and Leadership of Unilever

Organizational Behavior: Behavior 1: Essential Theories of Motivation and Leadership.Oxford, Blackwell Business.Maslow, A.H. (1992) A Theory of Human Motivation,’ Chapter 10 in Henry M. Strage,1992, Milestones in Management: An Essential Reader.Academy of Management Review, 30(2), 269-287 .In consequence Unilever have committed to sourcing all of their palm oil requirements sustainably by 2015 (Unilever, 2010d).

4900 words (12.3 pages)
Blue Ocean Strategy, Is It Relevant to the Army? Essay

“1,700 Bakal Nikmati Air Bersih “ 31 March 2011. .4.New Strait Time.“Positive Impact “28 March 2011. .State of readiness and combat worthy of troops and assets must be maintained at all time.Bibliography: .

3208 words (8.0 pages)
The Globalisation Changed Higher Education Around the World

Changing University Teaching.International Review of Education, 50(4), 483-496. .Sandra Wills and Shirley Alexander.According to Ka Ho Mok’s research(2006:121), INSEAD, Pennysylvanias Wharton school of Business, Johns Hopkins University, the Massachusetts Institute of Technology and the Chicago School of Business have been solicited to the programs about linking local universities with some world-class universities to establish their own branches campuses in Singapore (Ka Ho Mok, 2006).Managing the introduction of technology in teaching and learning.

1038 words (2.6 pages)
Procter and Gamble: PEST & SWOT Analysis

Alternative 3: The Company is to hire a marketing agency in this case or to conduct research regarding the most favorable markets worth investing in.Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management.This would enable the company to invest more funds to meaningful projects while cutting cost in the production of non-value intensive products (Kahn, 78).Alternative 2: Since P&G trades numerous products, the company is to select the products that are least profitable to the company and discontinue their production.Hanson, Margaret and Karen Powell.

1152 words (2.9 pages)
Women's Forum for the Economy and Society Essay

In 2011, this club included the following member companies: American International Group (AIG), the law firm August & amp; Debouzy, Barclays, Baxter International, the Boston Consulting Group, JCDecaux, Lenovo, the Renault-Nissan Alliance, Orange, and Unilever.It serves to promote the voice of women in the media, and to strengthen their presence.Women for change, created in 2013 by the Orange Foundation, the Women’s Forum, and the magazine Marie Claire, promotes the role of women in the development of their country.It consists of two grants of 25,000 euros each.Women for Education Award, created in 2007 with ELLE magazine and the ELLE Foundation, annually honors an international non-governmental organization working to train women in dev...

1427 words (3.6 pages)
Singapore’s Economic Growth

In the second half as vigorous procuring in household situated divisions as of late, predominantly profited mid- and lower-gifted laborers.Arrive likewise must be put aside for water catchment and capacity, and also for security needs, for example, military preparing zones and bases.Singapore is a kind of city-state.These incorporate worldwide ports and air terminals, and real utilities, for example, water treatment plants and force situations.In spite of the fact that work development among occupant professionals, managers and executives (PMEs) was higher than non-PMEs throughout the decade, development for PMEs directed from 6.0% p.a.

1548 words (3.9 pages)
Great Expectations

It is the nature of the child to decide who to emulate.It is through leading by example that the adults who had the strongest impacts on Pip influenced him.Jaggers' cold snobbery and Joe's kindness teach Pip by example.He adopts their ways of relating to the world, at least for a time.When Magwitch first arrives on the scene in London, taking the name of Provis, Pip show's a distinct displeasure at his presence, revealing in narration "if I had loved him insead of abhorring him, if I had been attracted to him by the strongest admiration and affection, instead of shrinking from him with the strongest repugnance, it could have been no worse" (348).

1514 words (3.8 pages)
Atom Shockwave Case Study Essay

Leana, Bradley, and Barry, Carl.In this respect, Mika Salmi was an entrepreneur in that, as the founder of Atom Films, he identified the idea of short films as potential business opportunity as an MBA student at INSEAD campus in France in 1992.On Organizational Learning.Academy of Management Review 25.4 (2002): 753 Ramezani, Aldrin, Soenen, Leign, and Jung, Archer.However, restructuring aimed at product differentiation and market expansion would be appropriate.

1637 words (4.1 pages)
Critical Review for the Article Essay

[online] available from .‘Companies UK: Safeway Sale’.987-1018, John Wiley & Sons, Ltd. , CCC 0143– 2095/99/110987–32.The electronic journal entitled: ‘The Long-Term Performance of Horizontal Acquisition’, by Laurence Capron of the Institut Europeen d’Administration des Affaires (INSEAD), published in 1999 by the Wiley and Sons publishing, has studied the creation of “horizontal mergers and acquisition”.List of References .

1617 words (4.0 pages)
Tesco Essay

As the technology grows, we’ll be able to turn Tesco.She says : ‘The number one thing for us is whether the product is something that customers are saying they want, has it reached a point where mass-market customers are interested?She says: ‘The exciting thing about digital is where can you take it in the future.Clearly, film [through video on demand] would be into a digital download store of all sorts, rather than just music.

1540 words (3.9 pages)
Ashtead Quantitative Research Essay

With the increase in level of operation and revenue, EBITDA will go up to 40% in 2015.Revenue will grow at 10% in 2013, 15% in 2014 and 20%in 2015.The funding mix will enable the company to achieve a total debt to equity ratio of 2.0 by 2015 from 2.32 in 2012.Weiss, L 1998, How to understand financial analysis, Insead, Fointanebleau, France.Willekens, M & Numan, W 2010, “An empirical test of spatial competition in the audit market.” Journal of Accounting and Economics, Vol.

6368 words (15.9 pages)
Macroeconomic Factors of Slovenia and Latvia

It had an average of 72.49 Index Points from 1993 until 2015, reaching108.10 Index Points in June of 2014 and as low as 22.60 Index Points in January of 1993(, 2015).Consumer Price Index CPI in Latvia increased to 106.90 Index Points in February of 2015 from 106.60 Index Points in January of 2015.Consumer Price Index (CPI) in Slovenia increased to 121.02 Index Points in February 2015 from 120.75 Index Points in January 2015.Inflation Rate in Slovenia had an average of 5.64 percent from 1994 until 2015, reaching as high as 22.60 percent in August of 1994 and a recorded -0.60 percent in 2009 (July) (, 2015).Latvia’s unemployment rate reduced to 10.60 percent in the third quarter (2014) from 10.70 per...

1475 words (3.7 pages)

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