Insead Application Essays


Found 43398 essays.

BASF in China, the Marketing of Styropor Case Study

The challenge for BASF was to retain its premium brand reputation and grow its market share in the country (INSEAD 1999).Kotler, P & Armstrong, G 2013, Principles of marketing, Pearson Education.Ferrell, OC & Hartline, M 2011, Marketing strategy, 6th edn, South-Western, Cengage Learning, Mason, OH.Hulbert, J, Capon, N & Piercy, N 2010, Total integrated marketing, 2nd edn, Free Press, New York.Jobber, D & Fahy, J 2009, Foundations of marketing, 2nd edn, McGraw Hill, Berkshire.


1489 words (3.7 pages)
Compare and Contrast the Qualitative and Quantitative Research Methods Essay

2 parameter, which captures the effect of S on B and is not mediated by the strengthening of the relationship between LI and B. .Therefore, in Figure 2, we represent their effects by the ?3 parameter, or the effect that S has on the link between LI and B.However, these other sources of measurement reactivity lead to an increase in purchase behavior, regardless of prior latent intentions.It also excludes social norms and intentionmodification effects, both of which imply that the surveying of intentions increases purchase behavior independent of prior latent intentions and that the relationship between prior latent intentions and behavior remains the same.


3393 words (8.5 pages)
Masters in Business Administration Essay

For the latter, the quality of the MBA depends mainly on the ranking of the private university.In Switzerland and abroad, the true Master in Business Administration or the Master in Business Economics is generally preceded by the Bachelor of the same name, or possibly even a Bachelor in Economics from the University traditional.first appeared in Canada in 1951, then in Pakistan in 1955, then in Europe, in 1956 at the IAE in Paris and in 1957 at the European Institute of Business Administration (INSEAD) in Fontainebleau, France.All these universities issue Bachelors and Masters, recognized at European level by virtue of their collaboration with the Bologna Agreements.There are however MBAs delivered by private universities.


2537 words (6.3 pages)
Masters in Business Administration Essay

There is also PSB Paris School of Business (PSB) which has 10 executive MBAs in several varied fields.In 2016, the Financial Times newspaper ranked the INSEAD MBA as the world's number one, ahead of Harvard University, London Business School.For the latter, the quality of the MBA depends mainly on the ranking of the private university.In Switzerland, the MBA is organized in particular by the Hautes écoles de commerce (HEC) but also by the Hautes écoles de gestion (HEG) which are themselves specialized universities (HES).In Switzerland, the recognized Hautes écoles are the “Hautes écoles Universitaires”, the “Hautes Écoles Spécialités” and the “Hautes Ecoles Pedagogiques”.


2537 words (6.3 pages)
Air Asia Essay

Tony Fernandes — “Dream The Impossible”.CEO view: Tony Fernandes of AirAsia.(2007, August 26).WORKS CITED .12 Success Strategies of AirAsia Boss Tony Fernandes.


1064 words (2.7 pages)
Blue ocean strategy Essay

These tools also make it possible to make the process of creating a Blue Ocean a systematic and repetitive process.The Blue Ocean Strategy book has introduced many practical tools, methodologies and schemes to formulate and implement a Blue Ocean strategy.According to the authors, the objective of companies should therefore be to permanently create new Blue Oceans, these, with the arrival of competitors with an imitation strategy, tending to become Red Oceans.Working with consultants from the Mac Group (a former strategy consulting firm since acquired by Capgemini), he developed a set of tools that would lead a few years later to the publication of a series of articles in the Harvard Business Review, then in 2005 to the Blue Ocean Strate...


654 words (1.6 pages)
Blue Ocean Strategy Paper

It is a theory that was created by INSEAD professors W. Chan Kim and Renee Mauborgne which advocates the creation of a new market space as a mean for achieving profitable growth.Chad Brooks, BusinessNewsDaily Senior Writer, Dec 17, 2013 .Kim, W., & Mauborgne, R. (2004).There are many risks associated with this but it can be very rewarding if it’s successful.BLUE OCEAN STRATEGY.


631 words (1.6 pages)
Angelique Gerard Essay

In October 2017, she was decorated with the insignia of a knight of the National Order of Merit.Also a member of Gust and of the INSEAD Business Angels Club, she supports young French entrepreneurs by investing in start-ups in high-tech, the collaborative economy, '' hotels and restaurants (WorldCrunch companies, Girl Scouts, CookAngels, Pumpkin, Octopus, Schoolmov, etc.)In 2017, it was called into question by a report by Cash Investigation, in which its management methods were criticized; In particular, an email sent to her colleague Maxime Lombardini was pointed out, where she wrote: "We will liquidate the 50 detractors", speaking of 50 strikers.The latter is described by its employees as a "woman with an oversized ego, intelligent, bu...


786 words (2.0 pages)
Marketing Strategies for Low-Income Consumers

: TO ORDER COPIES OF INSEAD CASES, SEE DETAILS ON BACK COVER.Copyright © 2007 INSEAD N.B.04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes, INSEAD MBA 2003, and Pierre Chandon, Associate Professor of Marketing at INSEAD, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.Alternatively, it could contract with dozens of specialized distributors who would get exclusive rights to sell all Unilever detergents in certain areas (see Exhibit 13 for a comparison of the two distribution channels).Yet getting access to these stores was key because low-income consumers rarely shopped in large supermarkets like Wal-Mart or Carrefour.


4297 words (10.7 pages)
Unilever in Brazil Essay

Promotion-Powder: $0.30 per kg .Soap1.7-(0.15+1+0.25+0.1)=0.21.4-(0.09+0.8+0.05+0.05)=0.41 .Formulation-Powder: $1.40 per kg .-Soap: $0.25 per kg-0.05 per kg .Distribution-Wholesaler: $0.10 per kg-Specialized Dist.


739 words (1.8 pages)
McKinsey & Company Essay

It aims to attract future graduates, exclusively from reputable schools, excellent at university level, and who have distinguished themselves in their extra-university career.After 6 to 8 years of experience, an employee can expect to receive remuneration above 100,000 euros ,,.On leaving school, a consultant employee can expect to receive remuneration between 55,000 and 60,000 euros.In France, McKinsey has 470 consultants in 2019.Consultants for McKinsey (based in France and abroad) come from INSEAD (911 employees in 2019), HEC Paris (354) , Sciences Po Paris (144), CentraleSupélec (128), ESCP Business School (125), ESSEC Business School (121) and École Polytechnique (78).


1066 words (2.7 pages)
The Culture Map : Overcoming Cultural Barriers Essay

Erin Meyer, the author of The Culture Map, and a professor at INSEAD, one of the leading international business schools, specializes in providing strategies for working with multicultural teams and overcoming misunderstandings (Meyer).Being a freshman majoring in International Studies and as someone who plans to work internationally, this book was an extraordinary tool that I will continue to reference throughout my college career.He gave her directions a number of times and after the third time of Erin not finding the restaurant, he decided to walk her there (30).Erin’s enthusiasm for her book is expressed in the acknowledgments section.Erin and the concierge had two di... ... middle of paper ... ...ividual chapter.


424 words (1.1 pages)
Speech Why should school start later

This privilege will not only benefit us but even the image of the school, because it would attract more students because of the innovative rule and the image of the school will get even more prestigious because of the increasment’s of the students grades and the nice behaviour of the students.Researches show that by having that by having a longer sleep you can live your life for a longer time and in a healthier way.But, getting more sleep isn’t as easy at it seems for a teenager, there is always something that prevents you from going to bed early, like: an activity, homework and much more other reasons.Students are stressed out every day, because they get low grades, and even though they study all day, they still cannot achieve a higher l...


538 words (1.3 pages)
Harvard Business School Essay

In May 2000, the French monthly Le Monde diplomatique criticized Harvard Business School for having, according to him, a neoliberal approach to the economy, formatted several generations of political and economic decision-makers, and led to the subprime financial crisis of 2007.Former students (Alumni) (MBA and executive programs) - French: .It is also collaborating with the Indian Institute of Management Ahmedabad in establishing a national management program.Former students (Alumni) (MBA and executive programs) - Americans & amp; other nationalities: .An ethnography of the teaching staff has also highlighted "an ideology of non-ideology" or the way Harvard Business School tries not to openly take a strong normative position on societal...


557 words (1.4 pages)
Analysis of the Organisation and Leadership of Unilever

Application of the Tannenbaum and Schmidt continuum (cited in Matteson and Ivancevich, 1999) indicates that the collaborative style of leadership has helped Unilever in managing and instilling change, and it is clear that under modern management practices that for them to continue to be successful they must continue to engage and motivate employees, especially those who are new to the culture of Unilever and have joined them through acquisition (Hassard and Parker, 1993:43-45).He proposed a theory of cultural dimensions which he used to help explain how multi-cultural influences act upon an organisation with regard to strategic application as discussed by De Wit and Meyer; .Organizational Behavior: Behavior 1: Essential Theories of Motiv...


4900 words (12.3 pages)
Casebook method Essay

briefoverviewoncasewriting programmesandexistingcase writingcompetitionswithafocuson sustainability-relatedcompetitions (e. g. EFMD,DarkSide,NextBillion, August 2012 (exact date to be oikos).Theframeworkof theworkshopisbasedontheunique conceptsdevelopedbythetutors.More informationontheecchwebsite.Part3willbedevotedto Workshopwilltakeplaceatthe awrap-upa.Eachparticipantwillberequired tocompleteapre-workshop assignment.


1799 words (4.5 pages)
Louis Giscard d'Estaing Essay

He graduated from ESC Rouen, from the DESS in defense of Paris II and from an MBA from INSEAD (1987).The list obtained 2.5% of the votes cast, which did not qualify him for election to the European Parliament.The list he leads in the 2014 municipal election in Chamalières obtains the majority of votes (58.42%) in the first round, which allows Louis Giscard d'Estaing to be re-elected mayor ,.In November 2019, Louis Giscard d'Estaing announced that he was a candidate for his succession in the municipal elections of March 2020. .He became special adviser delegated to the international promotion of the region.


720 words (1.8 pages)
Blue Ocean Strategy, Is It Relevant to the Army? Essay

4.New Strait Time.“Positive Impact “28 March 2011. .“1,700 Bakal Nikmati Air Bersih “ 31 March 2011. .State of readiness and combat worthy of troops and assets must be maintained at all time.1.Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne.


3208 words (8.0 pages)
Examining The Dangers Of Social Networking Media Essay

May need it for .Dangers have to be managed .May be part of our future jobs .Insead of talking and reasoning verbally, they are typing into the keyboard.Will always be delveoping .


1998 words (5.0 pages)
The Globalisation Changed Higher Education Around the World

Changing University Teaching.International Review of Education, 50(4), 483-496. .(P.89-90).New York:Routledge.Sandra Wills and Shirley Alexander.According to Ka Ho Mok’s research(2006:121), INSEAD, Pennysylvanias Wharton school of Business, Johns Hopkins University, the Massachusetts Institute of Technology and the Chicago School of Business have been solicited to the programs about linking local universities with some world-class universities to establish their own branches campuses in Singapore (Ka Ho Mok, 2006).


1038 words (2.6 pages)
Transport Industry in South Africa

Companies are introducing increasingly sophisticated and industry-specific information system solutions to help manage their business operations.Technology integration is another challenge the industry currently faces and this issue will become more prominent in the future.It might be argued that some of these technologies are still in their introductory stages, but the reality is that they are maturing at a rapid pace.However, the challenge faced by transportation and logistics service providers is how to strike a good balance between investing in developing information technology, while at the same time remaining cost-competitive in this price-sensitive market.Customers are already demanding that service providers incorporate the above...


2181 words (5.5 pages)
Procter and Gamble: PEST & SWOT Analysis

Alternative 3: The Company is to hire a marketing agency in this case or to conduct research regarding the most favorable markets worth investing in.In consideration, the company or the hired marketing agency can investigate the Gini Index of the target population of various potential markets to identify how sustainable the company operations can be in a new environment (Masur, 666).Hanson, Margaret and Karen Powell.This would enable the company to invest more funds to meaningful projects while cutting cost in the production of non-value intensive products (Kahn, 78).Additionally, the current markets or nations that the company invests in could be measured in terms of economic stability and the per capita for perceived potential customer...


1152 words (2.9 pages)
Management Case study Essay

While doing so, managers have to secure the system and use ways to protect it through passwords for example to forbid the access to sensitive information.Being end users, managers will have to identify flaws and mistakes that take place and not over look them.They have to be accountable for all aspects of corporation and take the right decisions at the right time to promote the business and its employees.Managers will have to be in charge and work thoroughly with the employees on the information system to make sure to deliver the benefits of the system.When a manager knows of their duties and the responsibilities that are to be made for an efficient business then there will not be a problem delivering these liabilities through the inform...


3489 words (8.7 pages)
Women's Forum for the Economy and Society Essay

Actions taken in the past .It serves to promote the voice of women in the media, and to strengthen their presence.It consists of two grants of 25,000 euros each.Women for Education Award, created in 2007 with ELLE magazine and the ELLE Foundation, annually honors an international non-governmental organization working to train women in developing countries.It proceeds through individual coaching, surveys and a series of practical seminars.


1427 words (3.6 pages)
London Business School Essay

Many local clubs (Paris, New York, Zurich, etc.)Among the most important are the Consulting club, the Media Club which organizes the Media Summit every year, and the Private Equity Club.LBS's main rival in Europe is INSEAD and in the rest of the world its rivals are Harvard Business School, Stanford, and Wharton.The London Business School has more than 40,000 alumni in more than 150 countries.It is the sundowners club that organizes one of the traditions of the London Business School.


3176 words (7.9 pages)
Singapore’s Economic Growth

.. Area use arranging in Singapore presents interesting difficulties.Separated from 3 universally eminent neighborhood universities – National University of Singapore, Nanyang Technological University and Singapore Management University – Singapore a few globally famous world-class establishments like INSEAD, University of Chicago Graduate School of Business and United World College to name a couple.In the first a large portion of the decade to 2.2% p.a.In spite of the fact that work development among occupant professionals, managers and executives (PMEs) was higher than non-PMEs throughout the decade, development for PMEs directed from 6.0% p.a.In the second half as vigorous procuring in household situated divisions as of late, predomi...


1548 words (3.9 pages)
Great Expectations

He adopts their ways of relating to the world, at least for a time.When Josh Billings said "to bring up a child in the way he should go, travel that way yourself once in a while" he meant it.It is the nature of the child to decide who to emulate.Though some lead him down the path of materialism and snobbish personas, others teach him kindness, generosity and what is of real value in life.In the end, Joe's influence proved to be stronger, thus his example stuck with Pip.


1514 words (3.8 pages)
Atom Shockwave Case Study Essay

However, restructuring aimed at product differentiation and market expansion would be appropriate.In this respect, Mika Salmi was an entrepreneur in that, as the founder of Atom Films, he identified the idea of short films as potential business opportunity as an MBA student at INSEAD campus in France in 1992.Financial Analysts Journal 58.6 (2002): 56Blackwell: Malden, 1992.Academy of Management Review 25.4 (2002): 753 Ramezani, Aldrin, Soenen, Leign, and Jung, Archer.


1637 words (4.1 pages)
Critical Review for the Article Essay

However, this assumption is perceptive of a challenge to the continuing financial divestment of core industries in the global market.The Financial Times (2008).‘Companies UK: Safeway Sale’.[online] available from .Dickson, M. (2004).


1617 words (4.0 pages)
Tesco Essay

She says: ‘We’ve actually managed to get people joining broadband who have never even had a dial-up service’ .’ There also has to be scope for simplification.She says : ‘The number one thing for us is whether the product is something that customers are saying they want, has it reached a point where mass-market customers are interested?’ But it has to be based firmly on analysis of customer demand.Clearly, film [through video on demand] would be next.


1540 words (3.9 pages)

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