Insead Essays

Found 62 essays.

BASF in China, the Marketing of Styropor Case Study

The challenge for BASF was to retain its premium brand reputation and grow its market share in the country (INSEAD 1999).Ferrell, OC & Hartline, M 2011, Marketing strategy, 6th edn, South-Western, Cengage Learning, Mason, OH.Hulbert, J, Capon, N & Piercy, N 2010, Total integrated marketing, 2nd edn, Free Press, New York.INSEAD 1999, BASF in China: Marketing of Styropor, INSEAD Euro Asia Center.The capital requirement for switching to vacuum moulders was high and responsible for the slow pace of adoption (INSEAD 1999).

1489 words (3.7 pages)
Angelique Gerard Essay

In 2013, the Institut Choiseul ranked it among “The 100 economic leaders of tomorrow” in France: it entered 56th place in the ranking, then reached 14th position in 2014.In October 2017, she was decorated with the insignia of a knight of the National Order of Merit.The latter is described by its employees as a "woman with an oversized ego, intelligent, but in a permanent and desperate quest for recognition" and is distinguished by an authoritarian managerial policy based, among other things, on anti-union repression, in small call centers, in competition with one another and where a "deleterious atmosphere" reigns.In 2016, Angélique Gérard received the 2016 Digital Woman Prize, as part of the Women in Industry Trophies awarded by Usine N...

786 words (2.0 pages)
Marketing Strategies for Low-Income Consumers

For more information on Nirma, see “Hindustan Lever Limited: Levers for Change”, by Charlotte Butler and Sumantra Ghoshal (INSEAD Case n° 302-199-1 © 2002).Alternatively, it could contract with dozens of specialized distributors who would get exclusive rights to sell all Unilever detergents in certain areas (see Exhibit 13 for a comparison of the two distribution channels).Choosing the right distribution channel was important because it was a large component of the product cost, would be hard to reverse, and ultimately would have strong implications for the ability to push sales and build brands at points of sale.An alumnus of INSEAD’s Advanced Management Programme, Laercio had joined Unilever in 1986 after graduating in business adminis...

4297 words (10.7 pages)
Unilever in Brazil Essay

-Soap: $0.25 per kg-0.05 per kg .Distribution-Wholesaler: $0.10 per kg-Specialized Dist.Margin per unit .Soap1.7-(0.15+1+0.25+0.1)=0.21.4-(0.09+0.8+0.05+0.05)=0.41 .Source: Insead Case .

739 words (1.8 pages)
Masters in Business Administration Essay

first appeared in Canada in 1951, then in Pakistan in 1955, then in Europe, in 1956 at the IAE in Paris and in 1957 at the European Institute of Business Administration (INSEAD) in Fontainebleau, France.All these universities issue Bachelors and Masters, recognized at European level by virtue of their collaboration with the Bologna Agreements.There are however MBAs delivered by private universities.There is also PSB Paris School of Business (PSB) which has 10 executive MBAs in several varied fields.For the latter, the quality of the MBA depends mainly on the ranking of the private university.

2537 words (6.3 pages)
Masters in Business Administration Essay

For the latter, the quality of the MBA depends mainly on the ranking of the private university.In Switzerland and abroad, the true Master in Business Administration or the Master in Business Economics is generally preceded by the Bachelor of the same name, or possibly even a Bachelor in Economics from the University traditional.In Switzerland, the recognized Hautes écoles are the “Hautes écoles Universitaires”, the “Hautes Écoles Spécialités” and the “Hautes Ecoles Pedagogiques”.In Switzerland, the MBA is organized in particular by the Hautes écoles de commerce (HEC) but also by the Hautes écoles de gestion (HEG) which are themselves specialized universities (HES).There is also PSB Paris School of Business (PSB) which has 10 executive MB...

2537 words (6.3 pages)
Compare and Contrast the Qualitative and Quantitative Research Methods Essay

This broader definition enables us to test for selfgenerated validity effects among latent (nonmeasured) and observed (measured) constructs and not only between observed constructs, as in Simmons, Bickart, and Lynch’s (1993) study.Therefore, in Figure 2, we represent their effects by the ?The authors acknowledge the helpful input of the anonymous JM reviewers, John Lynch, Gilles Laurent, and Albert Bemmaor, as well as those who participated when the authors presented this research at INSEAD; at the Association for Consumer Research Conference, Portland; at the Marketing Science Conference, College Park, Md.2 parameter, which captures the effect of S on B and is not mediated by the strengthening of the relationship between LI and B. .It...

3393 words (8.5 pages)
Air Asia Essay

WORKS CITED .Tony Fernandes — “Dream The Impossible”.Review: AirAsia X Premium and Economy Class.Opinion: AirAsia India Granted Permission, But Should Wait to Commence Flights.He said in one of the interviews, “Go with your gut, give it your best bet and you may fail, but don’t give up” (INSEAD Knowledge, 2007).

1064 words (2.7 pages)
The Culture Map : Overcoming Cultural Barriers Essay

Her sources consist of scholarly articles and books that were published by prestigious companies like Anchor books, McGraw Hill, and Oval books.Erin recalls a time she was in New Delhi and asked the concierge of her hotel for a good place to eat.The enormous amount of gratitude that she uses three pages to express, shows the amount of support and dedication that she had throughout the whole process.She describes the excitement that she felt when her first draft was finished and made sure to share her manuscript with a variety of global experts to make sure it was up to par.Erin and the concierge had two di... ... middle of paper ... ...ividual chapter.

424 words (1.1 pages)
Speech Why should school start later

Researches show that by having that by having a longer sleep you can live your life for a longer time and in a healthier way.In my opinion one of the most beneficial and positive reasons of why should school start later, is that by getting more sleep you get to have a longer and healthier life.By improving the students mood bullying in schools would decrease.But, getting more sleep isn’t as easy at it seems for a teenager, there is always something that prevents you from going to bed early, like: an activity, homework and much more other reasons.Students are stressed out every day, because they get low grades, and even though they study all day, they still cannot achieve a higher level, this is because factors studying doesn’t ensure you ...

538 words (1.3 pages)
Harvard Business School Essay

Among these, two very intensive flagship programs, the General Management Program (GMP) and the Advanced Management Program (AMP), confer on their participants the status of alumni (alumni).In addition to master's and doctoral degrees, Harvard Business School offers executive programs.An ethnography of the teaching staff has also highlighted "an ideology of non-ideology" or the way Harvard Business School tries not to openly take a strong normative position on societal issues.Former students (Alumni) (MBA and executive programs) - Americans & amp; other nationalities: .It is one of the few management school duos to offer such an agreement.

557 words (1.4 pages)
Blue ocean strategy Essay

Working with consultants from the Mac Group (a former strategy consulting firm since acquired by Capgemini), he developed a set of tools that would lead a few years later to the publication of a series of articles in the Harvard Business Review, then in 2005 to the Blue Ocean Strategy book.These tools also make it possible to make the process of creating a Blue Ocean a systematic and repetitive process.Indeed, according to the authors, innovation (on a product, a service, etc.)According to the authors, the objective of companies should therefore be to permanently create new Blue Oceans, these, with the arrival of competitors with an imitation strategy, tending to become Red Oceans.Instead, the authors propose to find value that goes beyo...

654 words (1.6 pages)
Blue Ocean Strategy Paper

There are many technology firms that are trying to implement these types of strategies to gain a competitive advantage in the marketplace.There are many risks associated with this but it can be very rewarding if it’s successful.Chad Brooks, BusinessNewsDaily Senior Writer, Dec 17, 2013 .BLUE OCEAN STRATEGY.Companies will have to compare the benefits and the risks before making the decision.

631 words (1.6 pages)
Casebook method Essay

D. inProductionandOperations ManagementfromINSEADin Fountainbleau,France,andaDrs.Theframeworkof theworkshopisbasedontheunique conceptsdevelopedbythetutors.Eachparticipantwillberequired tocompleteapre-workshop assignment.Part3willbedevotedto Workshopwilltakeplaceatthe awrap-upa.2-4 July 2012 AESE,Portugal Presentedinassociationwiththe RichardIveySchoolofBusiness,the workshopaimstohelpparticipants writeeffectivecasesquicklyand developskillstocreateamore enrichingclassroomenvironmentfor theirstudents.

1799 words (4.5 pages)
Louis Giscard d'Estaing Essay

He is in third position on the UDI list for the 2019 European elections in France.He graduated from ESC Rouen, from the DESS in defense of Paris II and from an MBA from INSEAD (1987).He became special adviser delegated to the international promotion of the region.In January 2018, he gave up running for the presidency of the UDI after announcing his intention.The list he leads in the 2014 municipal election in Chamalières obtains the majority of votes (58.42%) in the first round, which allows Louis Giscard d'Estaing to be re-elected mayor ,.

720 words (1.8 pages)
Blue Ocean Strategy, Is It Relevant to the Army? Essay

1.Blue Ocean Strategy is a business strategy book first published in 2005, and written by Chan Kim who is The Boston Consulting Group Bruce D. Henderson Chair Professor of strategy and International Management at INSEAD and his college Renée Mauborgne who is the INSEAD Distinguished Fellow and a professor of strategy and management at INSEAD in Fontainebleau, France.3.Utusan Malaysia.State of readiness and combat worthy of troops and assets must be maintained at all time.“Positive Impact “28 March 2011. .1.Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant / W. Chan Kim, Renée Mauborgne.

3208 words (8.0 pages)
The Globalisation Changed Higher Education Around the World

(P.89-90).New York:Routledge.Globalisation and Local Indigenous Education in Mexico.Changing University Teaching.Managing the introduction of technology in teaching and learning.Reinke., L. (2004).

1038 words (2.6 pages)
McKinsey & Company Essay

It aims to attract future graduates, exclusively from reputable schools, excellent at university level, and who have distinguished themselves in their extra-university career.Only 1% of applicants receive a job offer.McKinsey is the company with the toughest job interviews in the world, according to Forbes magazine.In France, McKinsey has 470 consultants in 2019.Nearly 140 nationalities are present within the group.

1066 words (2.7 pages)
Procter and Gamble: PEST & SWOT Analysis

Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management.Masur, Jonathan and Posner, Eric.Alternative 2: Since P&G trades numerous products, the company is to select the products that are least profitable to the company and discontinue their production.Additionally, the current markets or nations that the company invests in could be measured in terms of economic stability and the per capita for perceived potential customers.Alternative 3: The Company is to hire a marketing agency in this case or to conduct research regarding the most favorable markets worth investing in.

1152 words (2.9 pages)
Analysis of the Organisation and Leadership of Unilever

Maslow, A.H. (1992) A Theory of Human Motivation,’ Chapter 10 in Henry M. Strage,1992, Milestones in Management: An Essential Reader.Organizational Behavior: Behavior 1: Essential Theories of Motivation and Leadership.Houghton Mifflin pp 27 .Hofstede, G. (1980) Culture’s Consequences: International Differences in Work Related Values, Beverly Hills, CA, Sage Publications .Academy of Management Review, 30(2), 269-287 .

4900 words (12.3 pages)
Women's Forum for the Economy and Society Essay

Actions taken in the past .Cartier Women's Initiative Awards is a competition, created in 2006 by Cartier and the Women's Forum, with the support of consulting firm McKinsey & amp; Company and INSEAD.The Diversity Club for Business is an initiative created by the Boston Consulting Group.It serves to promote the voice of women in the media, and to strengthen their presence.In 2011, this club included the following member companies: American International Group (AIG), the law firm August & amp; Debouzy, Barclays, Baxter International, the Boston Consulting Group, JCDecaux, Lenovo, the Renault-Nissan Alliance, Orange, and Unilever.

1427 words (3.6 pages)
Singapore’s Economic Growth

These incorporate worldwide ports and air terminals, and real utilities, for example, water treatment plants and force situations.Singapore is a kind of city-state.Reflecting the better-taught profile of late accomplices of more seasoned inhabitants and tripartite endeavors to raise their employment, the investment rate for occupants matured 55 to 64 expanded to 67.1% in 2013 from 47.3% in 2003... Area use arranging in Singapore presents interesting difficulties.Arrive likewise must be put aside for water catchment and capacity, and also for security needs, for example, military preparing zones and bases.

1548 words (3.9 pages)
Great Expectations

It is the nature of the child to decide who to emulate.It is through leading by example that the adults who had the strongest impacts on Pip influenced him.In the end, Joe's influence proved to be stronger, thus his example stuck with Pip.While the strong influence of Jaggers' and Miss Havisham's examples intensely led a small portion of his life, it is ultimately Joe and Magwitch, who are fundamentally good people, who make the strongest impact on Pip.He adopts their ways of relating to the world, at least for a time.

1514 words (3.8 pages)
Atom Shockwave Case Study Essay

Argyris, Chris.On Organizational Learning.Salmi had identified the short-format entertainment as a profitable business while a student at INSEAD’s campus in France.Academy of Management Review 25.4 (2002): 753 Ramezani, Aldrin, Soenen, Leign, and Jung, Archer.Growth, corporate profitability, and Value creation.

1637 words (4.1 pages)
Critical Review for the Article Essay

[online] available from .Capron, L. (1999) ‘The Long-Term Performance of Horizontal Acquisition’.List of References .Dickson, M. (2004).The electronic journal entitled: ‘The Long-Term Performance of Horizontal Acquisition’, by Laurence Capron of the Institut Europeen d’Administration des Affaires (INSEAD), published in 1999 by the Wiley and Sons publishing, has studied the creation of “horizontal mergers and acquisition”.

1617 words (4.0 pages)
Tesco Essay

NMA (2005) notes that Tesco is built on a core premise of convenience and value and Wade-Gery believes what it’s already done with mobile tariffs, broadband packages and music downloads are good examples of the retailer’s knack for streamlining propositions.Clearly, film [through video on demand] would be next.She says: ‘We’ve actually managed to get people joining broadband who have never even had a dial-up service’ .Laura, is 40 years old, a keen athlete and has followed a varied career developing from a MA in History at Magdalen College, Oxford, an MBA from Insead; Manager and partner in Kleinwort Benson; Manager and senior consultant, Gemini Consulting; Targeted marketing director (Tesco Clubcard), and Group strategy director, Tesc...

1540 words (3.9 pages)
Nike Penetration Strategy in Brazil Essay

INSEAD Working Paper No.Made in Brazil: Confronting Child Labor.1998 World Cup Final Conspiracy Theories.Management Internal Review, 52(5), 671-689.Salzburger, S. (2010).

1464 words (3.7 pages)
Critical Review for the Article Essay

987-1018, John Wiley & Sons, Ltd. , CCC 0143– 2095/99/110987–32.ft. com/ftArticle?The Financial Times (2008).’ Countdown Starts for Morrison’s Bid for Safeway’.queryText=Morrison%E2%80%99s+takeover+of+Safe way&y=3&aje=true&x=16&id=040521002246&ct=0> [14 June 2008] Milne, R. (2003).

1649 words (4.1 pages)
Analysis of the Markstrat simulation

Shift in sales force allocation .. Based on forecasted demands in respective markets .The Markstrat simulation was created more than thirty years ago by Jean-Claude Larréché, Alfred H. Heineken Professor of Marketing at INSEAD, and Hubert Gatignon, The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD, and has been constantly improved since its creation.Future planning of two years ahead, as it takes a year to Research of new product, and another to Develop and launch .Vodite Market .Target the unexplored growing Professionals market .

4507 words (11.3 pages)
Examining The Dangers Of Social Networking Media Essay

Insead of talking and reasoning verbally, they are typing into the keyboard.Will always be delveoping .May need it for .Too many uses .Are there but its have they are controlled/stopped/ .

1998 words (5.0 pages)

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