Merchants Of Cool Essays


Found 13960 essays.

Teen Marketing Trends

Teenagers are very independent and just because someone says its cool, doesn’t mean its cool to them.An example of buzz marketing and “cool hunting” would be Sprites marketing campaign.In conclusion, teens are looking to be unique and to be respected, and as one of the largest growing segments with purchasing power, it is important for marketers and business to become aware of this in order to assure success.They are finding that teenagers contain a small amount of brand loyalty, and will consistently change brands to go with the flow of “cool.” Teens are more suspicious and resenting towards the normal marketing concepts, such as commercials, billboards, and radio advertisements, and are slowly catching onto the concept of buzz marketin...


751 words (1.9 pages)
The Merchant Of Venice By William Shakespeare Essay

Racism in the United States continues to negatively impact social stability due to media hype, xenophobia, and institutional inconsistencies.The villainy you teach me I’ll use; and it shall be hard but I’ll make the lesson better.Racism, an all too common idea in today 's time is accurately portrayed by Shakespeare in his work, “The Merchant of Venice” which discusses the endeavors of a Venetian merchant who at one point requires a loan and thus brings about a passage dealing with which displays racism even in the times of Shakespeare: He has disgraced me and insulted me half a million times; laughed at my losses, joked about my gains, insulted my religion, crossed my deals, cooled my friends, heated my enemies.These can be seen in Xenop...


450 words (1.1 pages)
Love and Hate Depicted in Shakespeare's Merchant of Venice Essay

Love and Hate are the backbone of the main plot, collectively they hold the story together.(Shylock- 3,1,54-60) Shylock's hatred for the Christians is what causes him to pursue his revenge on Antonio.Shakespeare often incorporated the themes of love and hate in his plays, either as the main plot, or a sub plot as such in The Merchant of Venice.Love and Hate Depicted in Shakespeare's Merchant of Venice The Merchant of Venice is a play both about love and hate.Fed with the same food, hurt with the same means, warmed and cooled by the same winter and summer, as a Christian is?"


453 words (1.1 pages)
Shylock in William Shakespeare's The Merchant of Venice

In Shakespeare's Merchant of Venice the antagonist of the play is Shylock.This portrayed in what the characters say and act and how also Shylock responds to their racism towards him.However Shylock does say: "I hate him for Christian" Act 1 Scene 3, beginning with line 39-Shylock I don't believe that this means he hates Antonio as a person but purely because he is a Christian.I don't believe that shylock hates Antonio as a person otherwise he would never have agreed to the bond.In conclusion I do feel that the context of the play determines the response of the audience and characters to Shylock.


1189 words (3.0 pages)
The Treatment of Shylock in William Shakespeare's The Merchant of Venice

Act 3 scene 1 lines 46-52 In my opinion William Shakespeare wanted Christians to realise that Jews were also human and should be treated like one too.Hath not Jew hands, organs, dimensions, senses, affections passions?The Treatment of Shylock in William Shakespeare's The Merchant of Venice Introduction.Fed with the same food, hurt with the same weapons, subject to the same diseases, healed by the same means, warmed and cooled by the same winter and summer as a Christian is?If u tickle us, do we not laugh?


430 words (1.1 pages)
Merchant of Venice Essay: Shylock - Antagonist or Victim?

The Merchant of Venice: Shylock - Antagonist or Victim?In The Merchant of Venice, by William Shakespeare, there appears Shylock - a Jew....d, hurt with the same weapons, subject to the same diseases, healed by the same means, warmed and cooled by the same winter and summer as a Christian is?Merchant of Venice  Princeton, NJ: Peterson's Guides, 1999. .Stirling, Grant.


464 words (1.2 pages)
Determining Whether there is a Presence of Anti-Semitism in William Shakespeare's The Merchant of Venice

Viewing the play through modern eyes, Shylock can be seen as both an Elizabethan stereotype but also a human being.Shakespeare, however rarely creates a one-dimensional villain, but a complex character who usually has many lessons to teach the audience.But it was a well known fact that Jews bathed - Jewish women once a month in the ritual mikve, and Jewish men just before the Sabbath.Elizabethans didn't wash. Queen Elizabeth herself was considered a little quirky for insisting that she took a bath once a year.It wa... ... middle of paper ... ...bethan audience would probably harbour a little sympathy for Shylock because of the way the Christians persecute him but however hard Shakespeare has tried to even out the playing field with regar...


421 words (1.1 pages)
YOU KNOW YOU WANT TO… Essay

The first step in making a kalamkari painting is the treatment of gada, or unbleached cotton cloth in kaccha or myrobalam and buffalo milk solution.* The cloth is exposed to the sun for a day by spreading it on the banks of the river.European merchants also had names for this type of fabric decoration: the Portugese called it pintado, the Dutch used the name sitz, and the British preferred chintz.* On the second day the sprinkling is stopped in the late evening to allow the cloth to dry.The name kalamkari translates as pen (kalam) work (kari) in Hindi/Urdu, and was most likely derived from trade relationships between Persian and Indian merchants as early as the 10th century CE.


348 words (0.9 pages)
Advertising and Identity through Consumer Culture Essay

The one hour documentary entitled “Merchants of the Cool” is perhaps one of the most scathing examinations of how popular culture and advertising are entwined together.Likewise, purchasing this brand of shoes will make you a part of the “cool” or “in” group.Representative form of their self-identities derives from the individual level; individual consumers make a decision by themselves to buy things in order to express their own identities (Hattori, 1997, p.10).A large amount of money is paid to “cool hunters” in order to find out what is cool and what is hip.MTV for example, pay its “cool” audiences as well as the hosts and performers to attend to their party to make it look even “cooler”.


1707 words (4.3 pages)
The Merchants of Cool Essay

This created a narrow and one-dimensional mainstream cultural media, limiting the prefere...In Rushkoff’s film, The Merchants of Cool, he rhetorically questions if “teenagers even have a culture to call distinctly their own.” In the late 1990’s when the documentary was made, the implication was that they do not.When the documentary was produced, media exposure was limited to private and expensive mediums such as television, movies and radio.This systematic fabrication of teenage culture was achieved through the monopolization of popular media by people and companies with money.Formerly non-existent cultural archetypes such as the boy band, pop diva, and gothic artist were created and promoted by corporations with the intent to profit fro...


165 words (0.4 pages)
Shylock, the Hated Jew of The Merchant of Venice

Princeton : Princeton University Press, 1947.Throughout Shakespeare's The Merchant of ."The Merchant of Venice.  "Shylock, the Hated Jew of The Merchant of Venice .The Merchant of Venice Ed.


1724 words (4.3 pages)
Notes of Key Point of the Merchants of Cool Essay

From watching the Frontline video of the merchants of cool, I found that there are a few key points which raise my awareness to teenagers.MTV President of programming Brain Graden said there was a perception of MTV that it began losing young consumers, and it became less cool and less creative than before.MTV stayed cool by getting closer to its audience.Do they ever have anything cool that was themselve?Sprite paid a kid 50 dollar a pop to fill up to be cool in order to attract more young consumers.


2283 words (5.7 pages)
Merchant & A Midsummer Nights

Merchant & A Midsummer Nights .One thing is certain; he will never just be seen as a product of his time or society, there is much more to his writing than that- he, in a way, defines his time.Another similarity between The Merchant of Venice and the society Shakespeare was a part of was the way life was for women.Portia’s suitors, in fact, are another aspect of The Merchant of Venice that shows society’s influence on Shakespeare’s writing.In The Merchant of Venice there are countless examples of how Shakespeare’s works were a product of society.


1320 words (3.3 pages)
Custom Essay - Racial Prejudice and Anti-Semitism in The Merchant of Venice

Racial prejudice is also hinted at in The Merchant of Venice.Was Shakespeare an anti-semitic personally, or was The Merchant of Venice a piece of timely social commentary?Shakespeare's perceived anti-semitism in The Merchant of Venice depicts the Elizabethan perception of Jews, a people who were truly foreign to them in both appearance and demeanor.Antonio, though a main character in The Merchant of Venice remains a rather ambiguous figure.This essay will examine how the themes of racial prejudice , and anti-Semitism are presented in The Merchant of Venice .


1829 words (4.6 pages)
Childhood Consumerism And Consumption Media Essay

The problem is, cool keeps changing, simply because kids keep changing.The corporate world deals with this problem not by just mapping cool, but to create cool.And since consumerism among the youth has become a culture it is better to approach the subject with respect if the message is to be effective.The best way to deal with this is for the concerned parties, especially the government, teachers and parents join hands into educating the better ways on spending and how these so called corporate friends are manipulating them into spending.Since the constitution recognizes children to have their rights it is hard for parents to fully deal with the situation without government’s support.


1263 words (3.2 pages)
The Theme of Prejudice in the Merchant of Venice by William Shakespeare

Prejudice is a dominant theme in The Merchant of Venice, most notably taking the form of anti-Semitism.Racial prejudice is also hinted at in The Merchant of Venice.The Merchant of Venice.Was Shakespeare an anti-semitic personally, or was The Merchant of Venice a piece of timely social commentary?Most of the women in The Merchant of Venice, true to the Elizabethan time period, are .


1852 words (4.6 pages)
The Commodification And Commercialization Of Youth Culture Cultural Studies Essay

“Cool hunting”, the locating, documenting, and appropriating of underground popularity among teenagers and young people, is extremely big business as Goodman and Dretzin’s film illustrates.The meaning attached to commodity goods is engendered through a process of signification; these desired meanings for commodity goods are appropriated through the use of “cool hunting”.Media images are increasingly strict in their representations of ideals of beauty, of power, of health and of “cool”.Advertisers will go to great lengths to find “cool” and employ found or produced signification to their products.Barak Goodman and Rachel Dretzin in their Frontline program Merchants Of Cool, discuss contemporary youth culture today as a very powerful, evas...


5042 words (12.6 pages)
Yeats’s poetry is driven by a tension

The lack of respect for these leaders is clearly shown as Yeats viewed these men as merely players in the “casual comedy” of life.Yeats becomes very engaged with the notion of the “heart”.Here Yeats contrasts the materialistic merchants of the present to the idyllic heroes of “Romantic Ireland”.This poem is a deeply felt personal response to a major public, political event.Yeats immediately attacks the rebels of his time regarding them as greedy merchants who “fumble in a greasy till”.


1176 words (2.9 pages)
Shylock as Helpless Victim in The Merchant of Venice

down to write The Merchant Of Venice in 1594, anti-Semitism was in fashion" .London : Macmillan, 1946."The Merchant of Venice.  "Shylock as Helpless Victim in The Merchant of Venice .Shylock has often been portrayed as the villain in The Merchant of Venice.


3295 words (8.2 pages)
Shakespeare’s Revenge

If only he would realize he made his decision long ago, and received exactly what he valued most, scholarly knowledge of magical arts.Shakespeare, William.Prospero has also lost his daughter, magic and hope of vindication.Shylock, too, is forced to give up all that he loved dearly.The significance of Prospero’s surrender shows that revenge is never as sweet one initially believes.


1459 words (3.6 pages)
Analyzing “Shopping for American Culture” by James Farrell

He says, “But I also appreciate the ways that a shopping center can be a social trap, an institution in which the sum total of perfectly good behavior is not so good” (383).This idea contradicts the statement by Farrell, “The people who work in malls genuinely want to please the people who shop in malls” (383).Possibly the merchants do want to please the consumer, but it is also conceivable that pleasing the consumer comes second after making a profit.He is referring to the malls that he was previously praising as a trap where bad behavior, such as commercialism, usually prevails.If we believe that society gets it’s values from malls then Farrell may be onto something, but if we choose to believe that malls get their values from society ...


983 words (2.5 pages)
Shylock in William Shakespeare's The Merchant of Venice

Much of Shylocks behaviour merits condemnation, but we hold back because of the prejudice he has to endure.Would she be hearse at my foot, an the ducats in her coffin!” Shakespeare shows us on the one hand the prejudice which Shylock is faced with but on the other hand, we see how bitter and twisted he can be, his revenge knows no boundaries.This shows a deep and tender side of Shylock, we wonder if it is the way life has treated him that has made him bitter, or if it is simply in his nature.Shylock in William Shakespeare's The Merchant of Venice Although there are various sub plots in the Merchant of Venice, Shylock plays a very central role, interacting with almost all of the other characters to some degree.The complexity of this chara...


972 words (2.4 pages)
The Role Of Prejudice In The Merchant Of Venice

The Role of Prejudice In The Merchant of Venice This paper discusses the subject of prejudice in the William Shakespeare play, The Merchant of Venice.In The Merchant of Venice, Shakespeare articulates the frustrations of the oppressed masses for all time with the words of Shylock.However, when one reads The Merchant of Venice and speeches illustrating the hypocrisy that was so prevalent in Christian society, one can almost sense Shakespeare is satirically winking at us.Though the world has moved away from the rigid Elizabethan social convention, have times or people really changed?The continued bloodshed in the Middle East, the ongoing struggle for racial equality in Africa, religious strife in Northern Ireland and the continued practice...


2205 words (5.5 pages)
The benefits of the Gulf Stream

These studies also discovered that the Gulf Stream includes marked seasonal variability.These studies include Gulf Stream ’60 (Fuglister 1963) and Iselin (1936).(1987) discovered similar results especially when they looked at the differences of sea level across the Stream.The high degree of mesoscale activity relating to this system has attracted oceanographers.Rossby and Rago (1985) and Fu et al.


2086 words (5.2 pages)
A New Business Venture : The Formation Of A Business And The Riches Connected With It

It provides its own customized brands of coffee, such as Atomic P... .An establishment is an arrangement of dispersion that empowers a supplier (the franchisor) to orchestrate a merchant (the franchisee) to handle a particular item or administration under certain commonly settled upon conditions As a rule, the franchisee is given the privilege to circulate and offer merchandise or administrations inside of a particular region....e gives prospective purchasers of franchises the material information they need in order to weigh the risks and benefits of such an investment.... middle of paper ... .months of operations (Wells, G. C., & Wieczorek, D. E. (2007).


438 words (1.1 pages)
Shakespeare's The Merchant of Venice

Even if Shylock had accepted that he was duly owed a repayment and accepted the offer of "for thy three thousand ducats here is six" offered to him at no later stage than the court scene, but still Shylock brushes away the offer by saying "If every ducat in six thousand ducats were in six parts, and every part a ducat, I would not draw them; I would have my bond" this is just a way of saying "if you offered me thirty six thousand ducats, I would not take them; I would have the pound of flesh".All of the previous evidence makes me come to the conclusion that Shylock was unsuccessful in his attempt to subvert his role and I think this was because he, instead of stepping back away from the limelight Shylock stood directly under it and made ...


1638 words (4.1 pages)
Shylock in William Shakespeare's The Merchant of Venice

And if you wrong us, shall we not take revenge?’ From this small speech, we see how he has had to put up with cruel treatment because of his race and also Shylock’s point of view on this whole issue in a clearer way.Would she were hearsed at my foot, and the ducats in her coffin.’ This conveys him as a cruel, pitiless villain since he would rather have his money than his own daughter.We see him as a villain only because of his victimisations.If you poison us, do we not die?Shylock in William Shakespeare's The Merchant of Venice In Shakespeare’s play The Merchant of Venice, Shylock, a Jewish money-lender is portrayed as villainous throughout the play.


958 words (2.4 pages)
Targeting Teenagers: Energy Drinks, (Self) Regulation and the Ethics of the 4ps Essay

com (Accessed: 1 November 2011).In the mean time they give the message to teenagers never to rest, and to do some sports, therefore they can become the cool and popular actors of their environment.Marketing cool became very popular these days, due to the well known fact that teenagers of metropolitan cities tend to use – eat, drink, wear – whatever they believe is cool and in the mean time their parents are willing to pay for these items.It is truly visible that the target audience of the highly caffeinated drinks are male adolescents (age 18-25), who tend to use more energy, or show the society how popular and cool they are.Goodman’s video about The Merchants of cool (2001) describes this situation clearly – being cool is essential to t...


2888 words (7.2 pages)
Shylock in William Shakespeare's The Merchant of Venice Essay examples

For example when Portia says ''Tarry Jew, The law hath yet another hold on you.''When he approaches the court they belittle him because of his profession (money lender) and mainly his religion which is Jewish.This phrase means wait Jew; the law has more power than you do.In addition, Shylock cannot leave with any dignity because the court has ordered him so that he must give ''One half his goods'' to ''The party 'gainst the which he doth contrive'' and the other half ''comes to the privy coffer of the state''.He is now at his lowest point and is in a state of mind that his predicament is worse than death.


446 words (1.1 pages)
The Merchant of Venice by William Shakespeare Essay

If we are like you in the rest, we will resemble you in that.The villainy you teach me I will execute—and it shall go hard but I will better the instruction.If you poison us, do we not die?If a Jew wrong a Christian, what is his humility?If you tickle us, do we not laugh?


504 words (1.3 pages)

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