Product And Services For Hotels Essays


Found 140112 essays.

Core Product and Supplementary Services

Core product is the core set of benefits and solutions delivered to customer while the supplementary services are service-related activities that surround the core product.The supplementary services are categorized by facilitating services and enhancing services.First World Hotel offers myriad Hotel Amenities and Services in Genting Highlands to suit the taste and purpose of the different customers and this factor attract many visitors from all over the world.The two product elements are core product and supplementary services.Other Hotel Amenties and Services at hotel are car parking facilities, reception, currency exchange, laundry and many more.


1910 words (4.8 pages)
Ibis Hotel Operation Strategy

Being an economy brand hotel IBIS doesn’t adhere all the services like luxury hotel.Each operation portion of supply chain need to make sure that their customers are satisfied, like suppliers need to make sure the company is happy with their service and product but both suppliers and company must make sure the end customer is satisfied as well (Slack, et al, 2010).Product demand Service demand .Ibis Hotels not only outsource the product they also out source labour for housekeeping.One key factor of getting loyal customers is to ensure the foods and drinks and other product deliveries on time and it also gives flexible position of the hotel business to act quickly on unwanted situation like weather.


3037 words (7.6 pages)
The Significance Of Business Development In Hospitality

Sustained customer service and a scope of preference in product and services bring in a distinctive relationship between customer and product.Customization of services or product refers that enlarge the customer’s willingness to continue to deal with hotel rather than bidding out the contract at every opportunity.Competition is main significance of business development Marketers must need to monitor other competitor’s product and must be development distribution method to make high competitions with other hotels.These kind of hotel do not recommend as many services as the other 5 star and luxury hotels offers, but offer reasonably priced accommodation to the extremely great price for the domestic customers and foreign travellers.Unique p...


1746 words (4.4 pages)
Service Encounter Report Essay

Service pack by three compositions: core services; Convenience services; Supportive service.The core service is the cause of enterprise exists in the market, to provide accommodation is the core service for hotel services.Understand the service as a product, is the foundation of service management theory.In order to let the customer use the core services, usually need additional service, the hotel need hospitality services.The guests’ hotel product quality evaluation, is essentially on the above three parts of the comprehensive evaluation.


1360 words (3.4 pages)
Service Recovery In The Hotel Industry

Because of there is no tangible product so industry not able to show what will the offer for the customer .But in the recent time hotel can show their services for the customers what they will offer and what facility they have for the customers .All hotels provide all the details about their product and services on their company official website and also highlights the best feature about the product.Product Strategies:-The hotel industry has variety of right mix product for every market segment with best feature and services.For example any destinations where consumer’s get satisfied with the hotel services and all then defiantly he will going to share his experience about particular destinations and talk about the hotel services .(1999)...


3678 words (9.2 pages)
Branding in the hotel industry

APQC found that the brand most often mentioned advantage is built on common interests to increase the customer loyalty and different the product and service in the eyes of the customers.Because of ease of imitating services as opposed to manufactured goods, it becomes an even more important tool in the hotel industry.Branding is an idea or image in marketed and that it is recognizable by more and more people, indentified with a certain service or product when there are many other companies offering the same service or product.Company rise a reputation ,at the same time need to improve the product quality and service.For example, Four season hotel, the marketing department do many advertisements at newspaper or magazine, People look at ad...


2081 words (5.2 pages)
Resorts And Palaces Of Taj Hotels

A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and except cal service.Both service marketing and goods marketing start with a crucial need – identification and product design functions; goods generally are produced before sold and services generally are sold before produced.The Gateway Hotel (upscale/mid-market service hotels and resorts) is a pan India network of hotel s and resorts that offers business and leisure travels a hotel designed, keeping the modern nomad in mind.The services provided in a hotel are intangible.In a hotel it is not the product it is the service that is provided to the guest.


1871 words (4.7 pages)
Hospitality Operations and Management

The high volume is necessary for this kind of hotel as it is a standardised products/ services hotel.Even within a single type of hotel there can be some significant differences in the range of products or services offered to customers.The Jumeriah Hotel is a typical five star hotel with highest international quality of accommodation, facilities, services and cuisine.Tangible features such as price and service levels are used as criteria for this classification system.Therfore Jumeriah hotel comes under upscale segment of this guide in which casual dinning, high check, moderate check, and a varied menu is provided, wereas The Premier Inn hotels comes under mid-scale segment which is divided into cafeteria, casual dining family-style, hot...


1926 words (4.8 pages)
Marketing Objectives In Tourism And Hospitality

Peripheral services can be explained as additional products and services above the core product that businesses offer to get competitive edge in the marketplace.Physical evidence can be explained as tangibility of Hilton Hotels & Resorts services and physical outcome that is generated from consumption of the service.Supporting products include additional products and services that are offered in order to obtain competitive advantage for the business by increasing the value of core products and services.Hilton Hotels & Resorts offers mainly accommodation services through its hotels, resorts, apartment hotels etc.There are also a range of other services and products that contribute to the level of revenue stream such as restaurants...


4572 words (11.4 pages)
Hotel PESTEL and SWOT Analysis

Already Hotel X has started to differentiate their product from the industry as supported by the strength of its accreditations and certifications.The hotel needs to remain on top of new innovations to ensure the products and services are continuously upgraded.Hotel X is also not of large importance for the local government as, while the hotel provides local taxes and jobs, it does not have any impact on the growth of local government revenue.While the product, brand and people are strengths, there is an issue keeping services consistent without good performance management.The classic room product needs to be redecorated to maintain product consistency to satisfy customer requirements.


1394 words (3.5 pages)
Online Marketing Challenge Essay

Auto-respondent services enable the hotel to respond instantly to the needs of clients as a cycle of activity of the site.Following these crucial services of the site, the hotel can improve the nature of its services or products being offered in the market (Grossnickle & Raskin 2010, p.145).As a result, the hotel would make money through the services it offers in its site as well as sales made through acquisition of its services or products (Scott 2007, p.104).Online marketing handbook: how to promote, advertise, and sell your products and services on the Internet.Meanwhile, the hotel should adopt internet services such as auto-respondent, call to action and cannibalization.


2008 words (5.0 pages)
Analysis Of Rockhampton Plaza Hotel Tourism Essay

2) The communication which is ongoing between customers and staff of Rockhampton Plaza Hotel can help in collection of information about what are the changing needs and wants of hotel services and how can Rockhampton Plaza Hotel working towards providing complete customer satisfaction patterns (Rockhampton Plaza Hotel 2012).Rockhampton Plaza Hotel serves its customers with a range of services like reservation, valet parking, luggage movement, room service, laundry as well as other value added services.Staff of Rockhampton Plaza Hotel works to delight customers by offering extra services which prove value of their money and help them effectively use the services of Rockhampton Plaza Hotel of which they are unaware.Based on these points an...


3754 words (9.4 pages)
Developing new boutique hotels

Service is unlike product that can be easier to argue back but in service industry especially with high service quality provided by boutique hotel, customers tend to be correct most of the time.For boutique hotel, TQM puts as a center point by focusing commitment to continuous improvement of processes, products and services.(Piller.F,2007) Albeit, there is wider range products or services which are similar in a market, but customised product by individual based on their needs will be more attractive in term of value to customer.A SERVQUAL model was developed by Parasuraman, Zeithaml and Berry in year of 1985 based on principle that level of service quality is the difference between perceived service and the customer’s expectations in ter...


4646 words (11.6 pages)
Basic Needs Of Customer Marketing Essay

For example, the price of a five star hotel might be slightly higher as the quality of product provided by the hotel is five star levels.This is because they felt that they are being respect as a customer and they want to use the organization services or product again.So, it is advisable that to respect the customer that come into the organization to use the product or services.Usually the quality of the product or services is related to the price that has been set.And for the price of a hotel that is below three stars, the quality of the product provided might not as good as the product provided by the five star hotels.


2932 words (7.3 pages)
Marketing And PR Of Hilton

The staff can arrange concierge services, wedding services, event catering.In marketing a product is important to establish a unique selling proposition which sets business, brand or product ahead of the competition.They regularly check customer’s satisfaction about product and their services.Product: There is no point in developing a product or service that no one wants to buy; it becomes first what to offer first.They also delivered financial services product in a formal setting, while a children’s birthday entertainment company adopt a relaxed approach.


4849 words (12.1 pages)
Customer Satisfaction in the Singapore Hotel Industry

Alpert (1971 and Kivela (1996) viewed consumer product and services as a bundle of attributes, or features, and benefits, and stated that those attributes that directly influence consumer choice are termed determinant attributes.One can appreciate a hotel, recommend the hotel to others, but feel the hotel for him too expensive to use on a regular basis.Competition is increasing dramatically as variety of hotel industry; hence, the hotel management has always tried hard to provide the best service quality and the best satisfaction for customers in the hotel industry including hotels in Singapore.Because of the intangibility, inseparability, variability, and perishables of service, consumers’ perception of satisfaction criteria may include...


2472 words (6.2 pages)
Strategies and public relations of Hilton

The staff can arrange concierge services, wedding services, event catering.In marketing a product is important to establish a unique selling proposition which sets business, brand or product ahead of the competition.Its brands care comprised of its more than 3,300 hotels in 77 countries and include Waldorf Astoria hotels and resorts, Conrad hotels and resorts, Hilton double tree, Embassy suite hotels, Hilton garden Inn, Hampton Inn and suites, Homewood suites by Hilton and Hilton Grand vacations.HHC is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix .They regularly check customer’s satisfaction about product and their services.


4851 words (12.1 pages)
The London Marriott Hotel West India Quay

The fitness centre is a low revenue generator along with other services such as the concierge, newspaper, parking and housekeeping services.The product mix for London Marriott Hotel West India Quay is the luxury rooms and lofty standards of service provided to the customers that aid in the augmentation of sales and profit for the business, through the word of mouth referral by customers.One of the three important aspects of product mix is width or variety which the hotel has covered by providing various products and services for example room options, restaurant and bar offering dining choices, fitness centre, meeting rooms accommodating customer needs and requirements, turndown service, valet laundry service, etc.It arouses potential con...


2078 words (5.2 pages)
Assignment on Food & Beverage Operations Essay

Later on this report several issues associated with hospitality industry would be discussed such as security, health and safety and product quality and service standard.Fixed Cost: Fixed cost is not changed according to product unit and these costs remain unchanged.They will consider competence of various suppliers, their ability to deliver the item on time and also deliver the necessary services.Service standard and product quality could also be considered in this aspect.Cost is defined as the expense to a hotel or restaurant for goods or services when the goods are consumed or the services are rendered.


3176 words (7.9 pages)
Marketing plan for ananda himalayas

We already have a product with us and we do not plan to create or add something new to our product line.2.Exhibitions: these are very important in distribution of the hotel’s product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain their product or service which could help in increasing sales revenue.ananda hotel have to work seriously upon this service concept of augmented product because these product have huge impact on guest and will help to capture major portion of markets, by customer satisfaction which is key element in hospitality industry.4.Corporate Companies: Relation with corporate companies and advertisement in c...


4358 words (10.9 pages)
The Provision Of Accommodation Food And Beverage Marketing Essay

At Carey’s Manor Hotel and SenSpa, online reservation is accompanied by special accommodation discount offers as well as special SenSpa product gift pack... Company background – Aramark is owned by Aramark Corporation, a leader in professional services providing quality food production, catering and other recreational services, healthcare and businesses in a large number of countries across the world.Before going into any further details on the methodology of accommodation and food and beverage services in hotel industry, lets take a brief look into the broad management scenario of two hotels – Carey’s Manor and Aramark.With regard to explaining the methods and systems of accommodation and food and beverage services of hotel industry, t...


2933 words (7.3 pages)
SWOT analysis of ananda himalayas

As per the product our hotel is offering,most of the facilities are delivered directly.to make it more successful we need to promote our product in market to increase market share.this can be done through various channels of advertising(travel agency,media advertising).“A push strategy provides an incentive for channel member to promote product to their customer or push product through distribution channel (Kotler, Bowen., Makens2006 pg 561).PRODUCT +PLACE : – can’t change the product &services.2.Exhibitions: these are very important in distribution of the hotel’s product and services as during exhibition hotel managers could get chance to interact with other hotel managers and managers of other companies to whom they could explain t...


4374 words (10.9 pages)
Marketing analysis of the hotel industry in Singapore

• Introducing the existing product with new dimensions or packaging.Product development ... As per the Ansoff’s matrix, the hotel needs to adopt the product development strategy, as the whole range of products is new for the hotel but it is the existing market.This matrix suggests that our hotel’s growth depends on the markets which may be new hotels and the existing hotels available in the nearer area and the facilities provided and rates of other hotels.This strategy is very risky since the market in which the business tries to launch a new product is very new.


3560 words (8.9 pages)
Marketing Of Hilton Hotel Corporation

The product range of the hotels include different facilities and amenities, online services, rewards and benefits and the products that come under the global Hilton brand.The product range includes honeymoon packages, bars, conference facilities and many more room amenities that are provided.These programs were designed to give rewards to loyal customers for using the hotel services again and again.Product: The Company gives exceptional services and facilities to its guests.Opportunities: The hotel has a big opportunity to offer a wide range of executive services to its customers so that it helps in their retention.


2781 words (7.0 pages)
Travel Market – Segmentation Essay

Hotels can market themselves as budget hotels which are on the lower scale of the price range, or luxury hotels which gives consumers such a great experience and service that the consumers think the high price is worth it.The luxury hotels offer different scenic views and quality service, hence these hotels compete via product differentiation.Companies in the travel industry can carry out product positioning by emphasizing on different aspects of their products and services, like the geographical location, the economic value, lifestyle, services and amenities, and environmental awareness.Banyan Tree uses the product position strategy of geographic location, lifestyle and services and environmental awareness.Banyan Tree is consistent in a...


1795 words (4.5 pages)
The Development Strategies Of Budget Hotels In China Marketing Essay

In foreign the budget hotel can be divided into three categories: full service hotel, budget hotel, and cheap hotel.External factors include industry, product, service and marketing.In China many budget hotels do not have clear target market and or market segmentation that causes the market overlap or product design is not obvious difference so lack of different subdivided market demand for products and services.The limitation of product: the core of the budget hotels is accommodation.For example, the budget hotel room is tangible services to customers enjoy the intangible service such as clean, warmth, comfortable.


4948 words (12.4 pages)
Marketing Advertising in the Hotel Industry

As Mattila notes, this growth in the level of interest in services marketing has not corresponded in a similar level of interest in how service quality is communicated rather, most current research has focused on a comparison between service and goods advertising and even when focusing on services, has concentrated on professional as opposed to retail services.What is important to keep in mind when advertising either products or services is that the advertising appeal has to match the product or service type.The Product refers to the good or service that the supplier wishes to sell and which the consumer wishes to buy; Place refers to the convenience of buying the goods or services; Price refers to the cost to the consumer of the goods o...


5297 words (13.2 pages)
The Key Roles Of An Ideal Hotelier Marketing Essay

Because services are not tangible, they do not have the features that attract training, consulting, legal consulting services, which have almost no tangible components, as opposed to the delivery is not possible prior to the actual purchase and consumption.Marketing services was first introduced to the fore in the 1980s, when the debate about marketing services was significantly different from the products to be classified as a separate discipline.The provider must comply with certain things in order to improve customer trust: supplier can try to increase the tangibility of services and highlight the benefits of services, instead of describing the features.This is the most defining characteristic of a service and that differs substantial...


1646 words (4.1 pages)
The Operations Management In Hotel Equatorial Tourism Essay

.. Other than marketing team Equatorial Hotel have customers service team whereby they will answer all the customers enquires and complains regarding hotel services.Significant foreign competition, shorter product and service life-cycles, better-educated and quality-conscious consumers, and the capabilities of new technology have placed increasing pressures on the operations function to improve productivity while providing a broader array of high-quality products and services.There are several types of hotel that have been recognized all around the world, such as budget hotels, apartment hotels, luxury hotels, resorts, and etc... Hotel Equatorial have a marketing team whereby they understand the hotel very well from the hotel mission, ...


4524 words (11.3 pages)
The quality of the services that budget hotels offer

Therefore, the framework involved for services (e.g.As the hospitality industry has developed, the quality of the services that budget hotels offer have become one of the most significant factors that accounts for their success.Customers perceive the quality of services and decide if they are prepared to purchase it to meet their needs.Services are not like physical items, for example, in terms of the differences in the warranties for products, spas or massages.According to Mintel (2009), some hotels use the Internet and mobile technology, for example, Travelodge launched an iphone application called iBooker, which allows customers to search for information about the location of their hotels and their prices at any time.


1059 words (2.6 pages)

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