In addition, teens that saw and discussed the episodes reported that they enjoyed watching and talking about the show and that they learned something new from doing so.My survey results reflect this effectiveness, and my teenage participants said they learned that parenthood is harder than they thought from watching these shows; and I agree.The results of this survey support the idea that teens are interested in watching and discussing reality television shows about teen pregnancy, and that messages about the realities of teen pregnancy and parenting in these shows can influence teens’ attitudes about the challenges of teen parenthood.Spending this much time watching television is bound to affect us.Unlike Lifetime and Oxygen, channels t...
6001 words (15.0 pages)
There is some debate in the literature over the age at which young children can distinguish television advertisements from programmes, when they can remember and want what they see and when they are able to understand that the advertiser’s motive is to sell a product.Eighty-three children aged from 4.8 to 6.5 years, who had written letters to Father Christmas, were interviewed regarding the extent and nature of their television viewing.However, the children’s requests did not correlate signicantly with the most frequently advertised toy products on television in the build-up to Christmas.Television is a major part of children’s lives in the Western world today.What effect is increasing exposure to television advertising having uponchild...
817 words (2.0 pages)
Our key prediction is that children who watch more television would request more advertised toys, by brand name, in their letters to Father Christmas.Advertisers are not entirely free to bombard children with television advertising as regulations control the amount and type of television publicizing targeted at children in many parts of Europe and the USA.Television Advertising Standards Code.Besides, it is expected this to be greater for children who favor watching commercial television channels over non-commercial channels (Macklin,2010).children’s understanding of television advertising.
2335 words (5.8 pages)
... middle of paper ... .Without advertisements customers will never know what new products are out and customers wouldn’t be informed on any new technology that is coming out and would be left uninformed and would be less knowledgeable about the moving technological world.The power it can have on people is extraordinary with the next new television set, laptops it is a power persuader to keep customers.Persuading through advertisements can be good because with movies it becomes part of their creativity and brings excitement to a child’s life.Advertisements will continue to be part of the daily lives of many of the people because if one is really looking it might have already persuaded, informed and captivated the attention of many.
461 words (1.2 pages)
Television networks must take the lead in protecting social values by being faithful to the moral and ethical desires of its adult viewership.Selling air time is the bread and butter of television programming, and nothing can change that; what needs to be addressed is that networks are conscious of deliberate attempts by advertisers to market irresponsible to children and to put a stop to it.“Sometimes, watching a single violent program can increase aggressiveness.Television, Violence and Children.Because of the nature of this relationship between advertising dollars and television viewers, television has evolved to attempt to attract an ever widening audience.
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Despite the many entertainment options we have today, “television remains the dominant medium in most U.S. households,” according to a study by Ball State University.Watching TV is the most common leisure activity among the consumers.They spend attentive time watching TV.It will not be an exaggeration to describe television as the giant advertising medium as a report shows that people spend 5 to 6 hours (average) a day watching TV.Advertising your product or business on television can be very effective, but there are also several drawbacks.Evaluating television advertisements for effectiveness is difficult since each viewer is affected by them in a different way.Producing a television commercial and purchasing airtime is costly–it is the...
2597 words (6.5 pages)
According to Kunkel and Stitt (2008), nearly half of all commercial messages on children’s television programs are for or about food.Commentary mismeasurement of children’s understanding of the persuasive intent of advertising.An analysis of the appeal methods utilized in children's television food advertising.Conference Papers -- International Communication Association, 1-26.It is no secret that so many children in the United States watch too much television.
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Parents constantly tell their children to stop doing what they see on television, but wouldn’t it be easier for them to simply censor the things they watch?By far, teenagers and children are the ones’ who are mostly influenced by internet and television.Also, most television shows that revolve around comedy make fun of nationalities and races (The CuteKid).Some believe that television is just used for entertainment, but they are oblivious to the negative influences.Statistics say that, “Television is the best studied medium and the average teenager watches it for more than three hours a day,” (NYTimes).
1355 words (3.4 pages)
For television, it can affect our viewing behavior and social attitudes.Materialism in television is mostly due to ads."Television And Persuasion: Effects Of The Programs Between The Ads.""Living with television: The dynamics of the cultivation process."Furthermore, television images cultivate our social attitudes in materialism, stereotypes, and violence.
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Radio does not have the visual aspects that television has but it can contain catchy phrases or jingles.“By age 18, the average American teenager will have spent more time watching television-25, 000 hours-than learning in the classroom.” (American Academy of Pediatrics) Children are also bombarded by ads every day through television, radio, and print.Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will appear on the screen.Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans.Radio is better than television in the aspect of targeting an...
518 words (1.3 pages)
However, the easiest way to advertise to children is through television.(2004) stated that the majority of television advertising is directed towards children eating surgery foods such as sweets and fizzy drinks.Smith (2001) found that as children begin to understand persuasive intent they also begin to appreciate the use of several techniques such as celebrity endorsement, choice of words, and tone of voice.Broadcasters’ Audience Research Board (2011) found that children aged four to nine watched on average seventeen hours of television a week.Pine and Nash (2002) found that children who watched television asked for more branded presents on their Christmas list.
2172 words (5.4 pages)
For instance, he explains that television leads to violence because no one is punished for their violent behavior; even the heroes are violent.As such, the writer’s first and second paragraphs contain startling statistics about the number of children that watch television in the country.The article has only one image; that of a cartoon-child watching a television screen.Ethos and pathos are some of the techniques that the writer uses in order to make a believable case against television watching in children.The author views the promotion of violence on television as a cause of desensitization towards aggression and violence among children.
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Advertising affects children and commercials influence children which can be seen in their constant demands for products advertised on television.As an industry, advertising did not take off until the arrival of the various mass media: printing, radio, and television.The advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages through media such as television and the Internet.When a marketer advertises a product on television, they do not understand that it is a business and their main aim is to sell.“Psychologists are also needed to help educate educators about this problem,” says Palmer, a professor of psychology at Davidson College in Davidson, N.C. For example, ...
2847 words (7.1 pages)
According to a recent survey by the BMCE bank TV ads gulps own 50 to 55 percent of the market share, advertisers turn mostly towards television, which stands far ahead of other advertisement means.In fact, watching TV advertising has become an indispensable part of our life.We speak of watching’ television’ but of listening to radio, and we speak of those watching television as “viewers “and those who listen to radio as “listeners”.In our Moroccan context television remains the main means for advertisement in Morocco.” Television commercials occur in real time and use both visual and auditory communications channels”.
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As she runs on her own she needs someone else to watch.This is the main reason for Julia participating as it makes her feel good about herself.This will make Julia want to carry on participating as this reward would be a dream come true.This is experience from watching another player.He can do this as he is head of the England Juniors.
1359 words (3.4 pages)
He explains how he believes watching television can help make you a smarter person because it makes you use inferences, track relationships, and makes the reader think by tracking multiple threads.This bibliography can be used by anyone who wants to decide if watching TV is good or bad, either for their children, or themselves.It made her realize that watching animal shows are fine, but wonders why people think this when in all reality it could be a violent animal show.Antonia Peacocke describes the difficulty that the television show “Family Guy” has went through, having been cancelled twice.She describes a recent visit to the airport and there were a number of people watching a TV that portrayed animals.
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The shops are ‘meagre’ with their boring names and uninteresting merchandise, and even the air smells disgusting.He describes the programme as ‘fascinating’, ‘inspired’, ‘unmatched’ and ‘great’, this shows that he found the programme interesting and worth viewing and he would like to encourage others to watch it.He implies that this is not just a physical obstacle, crossing a bridge, but crossing into a completely different way of life and one that he did not fit in with.By watching the Hymers spend nine weeks living in the 1940s we will be able to enjoy an entertaining and educational programme.The type of language he uses in the article is flattering and persuasive.
624 words (1.6 pages)
Studebaker motor vehicles were another product placement into Mr. Ed television show (Keller, 1993).Other consumer groups too have been negative about product placement raising issues that their members are forced to write ad copy disguised as storyline on the grounds that millions of viewers after watching the advertisement go forward to buy the products without having a firm knowledge (McWilliams, 1993).Product placement started to take its shape over hundred years ago in nineteenth century mainly in form of publication (books), television and in films.This development mostly means that there is no more a “film industry” divorced from the television industry, which in itself raises questions dealt with further on in this study.As above...
3107 words (7.8 pages)
Glossy images on the magazines or billboards or flashy advertisements on television only create the urge for impulsive buying.Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy.Where does your child usually watch TV (in his/her room or with family)?The flashy advertisements broadcast in television generate impulse shopping in children.13) Name a few things which you bought after watching the advertisement?
1746 words (4.4 pages)
For instance, television food advertisements could impact on how children think about particular foods.Moreover, in order to maintain harmonious family relationships, children watch television advertising should be reduced and the time must be allocated properly.Moreover, television advertising is able to affect children’s judgment.Furthermore, children’s moral behavior can be influence by television advertising.It is clear from the arguments above that if children are constantly watching television commercials, their physical growth could be threatened.
1015 words (2.5 pages)
Labor MP Amanda Rishworth said sexual music videos are unacceptable that such graphic clips were being broadcast on morning television.You are watching TV and you see the latest celebrity that pops onto the television screen who is dressed in revealing clothing, which has now become the definition of ‘sexy’ in today’s society.Sure, they can sing, but would they really sell 50 million records if they were fat and ugly?What happens when they start watching the music channels?Sex and sexuality surround us, through television, magazines, music videos and clothing which essentially give a message to the viewer that sex should be spontaneous and free in order to be fulfilling.
666 words (1.7 pages)
This is the main thing she is telling in her thesis and also she has used many persuasive techniques like alliteration, point of view, emotional language, ironic situations etc very effectively.They love to do what they watch on the TV.In spite of these techniques, there are some more persuasive techniques like point of view, irony, alliteration etc used by Medwell very effectively.They try to accept all those things they watch, listen in their favourite shows, movies.With her thoughts and writing, she also appeals to the emotions of the audience about her main topic.
897 words (2.2 pages)
Watching television is an extremely common past time for children.Add to that the fact that “the faces and voices prevalent on television advertisements are often the same as those seen and heard in other contexts on popular television shows” (Gunter, McAleer 104) and it is nearly impossible for children to discern between regular television programming and commercials.As children view television they not only partake in television programs but also the commercials that come on during those programs.As a child is learning about their world “watching violence may increase the child’s tolerance for real-life violence either by implying that such behavior is normal or by making real-life violence seem trivial by comparison” (Gunter, McAleer...
1384 words (3.5 pages)
These touch our way of life in infinite variety of forms, some subtle, others obvious and there are those that are even blatant.Everyone will benefit from this study because everyone is considered as a consumer.There is hardly any person who has no personal idea concerning advertising because it is everywhere.Persuasive communications (advertisements) can be transmitted through various media print, (newspapers, magazine, books) audio (radio and telephone) audio visual (television and movies) and electronic (internet and e-mail).Advertisements have become not only a source of entertainment but also of information.
748 words (1.9 pages)
This reflects on how metabolism is slowed when someone is crushing the couch cushions in front of the television.Although television has many positive aspects, the potential negative consequences of some shows outweigh the positive.While it is easy to chastise television for some of its raunchier shows, we might agree that television can offer some valuable, quality television programs.There have been many studies showing that childhood obesity is linked to the hours spent watching television.After years of watching television, missing countless opportunities for physical exercise, more Americans are becoming overweight, causing a wide variety of health issues.
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This chapter will be written under the following sub-titles: concept of television advertising, television advertising and consumption of alcoholic beverages, alcohol and students academic performance, alcohol consumption and sexual risk 5 / 18 taking.They found that, the more television the female subjects watched overall at ages thirteen 7 / 18 and fifteen, the greater were their reported alcohol beverage consumption at age eighteen.The names of some drinks have become common in our various homes and every child who has the privilege of watching television can mention not less than two alcoholic beverages advertised.(Health, 2009) asserted that, television engagement is mainly of the subconscious kind and it is effective at building st...
4435 words (11.1 pages)
Apart from schools, television is one of the most influential marketing mediums for the selling of fast food to children because advertisements are constantly impacting kids via children’s networks such as Disney Channel or Nickelodeon.Critics might say, that parents must take the personal responsibility to prohibit children from watching certain channels or going to certain places.Unless people take action against fast food marketing, childhood obesity will remain a problem across the United States.Through the use of a Nickelodeon characters such as SpongeBob, television is influencing young kids to develop unhealthy eating habits that can lend to obesity or Type 2 Diabetes.Fast food companies take advantage of these well-known televisi...
888 words (2.2 pages)
The way the statistics are portrayed in this article compared to the original source strengthens the argument by changing the wording to make the argument more persuasive for example ‘only 53% said television alone was not sufficient’ (Claussen, 2006) compared to the original article that Claussen used to gain his evidence which stated ‘53 percent, say they do not get enough news from TV and want the added details from the newspapers on the big stories’ (Bogart, 1984).This has been included to support the claims that it is harder to produce newspaper news than television news, however looking at this article this would be the main conclusion you would draw from this evidence.This is another journal article, which compares newspaper conte...
1585 words (4.0 pages)
“Media and Advertising.” Global Issues.Washington, D.C.: National Academies, 2006.Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school.Youtube, 5 Mar.As a little girl I loved watching television shows on Saturday mornings.
421 words (1.1 pages)
Kid’s magazines are over run with advertisements that have full ads for candy, video games (some are violent), movies, clothing and some ads are made to look like articles, and it’s outrageous.Advertising has also used radio to get their message to children.Also, putting limits on internet usage and parental controls on which sites can be visited is another mechanism in reducing children’s exposure to advertisement.Disney is everywhere and it’s one brand that almost every kid in the world can identify with.They use special offers and prizes to lure children in.
614 words (1.5 pages)