Analysing Walt Disney marketing strategies


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Walt Disney marketing Strategies are highly based on these two words. They stop for nothing. It’s a closed loop of never-ending advertisement and publicity. Its like a machine without a stop button and therefore they continue to add value to their offerings. The Disney media house is one of the largest around the globe and is successful in keeping its audience hooked up at all times. They adopt all means of promotions, right from print media to online games and websites, to TV programs and licensed merchandise. Brand Disney Disney believes in constant interaction with its customer through send direct mail pieces from the past by offering customers variety. Disney promotion is intended to keep its products, in your mind.


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5:30 pm (IST) .. You Didn’t Say It’s Your Birthday . 6:00 pm (IST) .. He Ain’t A Hottie, He’s My Brother . 6:30 pm (IST) .. The Idol Side of Me . This sample consists of 6 episodes of 30 minutes duration from TV series- HANNAH MONTANA (Disney network.) dated March 14,15 and 19 .. Disney TV series “Suite life of Zack and Cody “ . Yes .. New Disney TV series “Jonas” . Yes .. New Disney TV movie .


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If the results of this small place in a research study suggests that Disney is more worried about the marketing of products and brand name of what is to entertain an audience. The results of content analysis, it seems that there are a pattern in the way of Disney promotes their interests through various forms of media. For example, Disney Web sites are promoted on its cable network, Disney and the merchandise is sold on Web sites. Although this pilot study suggests that the Disney cross-promotion tactics used to sell all their interests in the media, it is unlikely that the media conglomerate just to do it. If a study was conducted in Viacom, for example, it would be interesting to see if these patterns exist in all media platforms. Knowing what a few companies control most all media is likely to lead to think that this is true. However, unlike the Disney Channel is not paid advertising in the media owned by Viacom targets children and adolescents, as the cable networks Nickelodeon, Nicktoons Network, and Noggin. A comprehensive review involving several different media owned by media conglomerates may identify different patterns as they exist.


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