Case Study Punjabi By Nature Marketing Essay


...Start of the Case Study Punjabi By Nature Marketing Essay...

Punjabi By Nature will be a Traditional Punjabi Food restaurant and Bar based in the Southall, London UK. Punjabi by Nature will serve traditional authentic Punjabi food to the likes of Locals & Business & Leisure Tourists. The motivation for this business is the maximum Punjabi communities and Indian population living in London and Southall city. The Southall city is near the Heathrow airport and lots of Asian communities living there because Southall is well known as mini Punjab (INDIA), Peoples from Punjabi backgrounds coming from other cities of UK & from countries like India, Canada, Australia & US have no choice but to eat at places like McDonald’s & Pizza Hut because the other small restaurants in the local lingo are not providing hygienic & good quality Punjabi food. In abroad the Asian and Punjabi community like tourist and international students wants to eat the traditional Punjabi food and it’s a dream for them to eat the traditional Punjabi food in abroad countries. In Punjabi by nature will be divided in to two parts one is proper sitting restaurant. Interior of the restaurant will be proper traditional way starting from spoons to all the dishes, tables, clothes, interior decorations and colours. Because when the costumers enter our restaurant they will feel as if they are in the Punjab.


...Middle of the Case Study Punjabi By Nature Marketing Essay...

We will gradually look into this segment of our customers once we are on our way. .. Our Major Suppliers will be local supermarkets like Tosco, Asda, Morrisons etc a good source to ensure quality vegetables & spices. Punjab is famous for good quality spices so we will import spice from there. Particular emphasis will be laid on establishing good a relation with the suppliers as these are essential for our long term success & continuous growth in the market. According to David A. Kirby (2003) ‘Promotion is essential for every new business’. The most effective promotion is word-of-mouth (Kirby, A.D., 2003). But as a new business we can’t afford to rely only on this mode of advertisement. We will use other modes like local newspapers, radio, local TV adds, ads in magazines, posters at university , websites, privilege cards, discount vouchers, special discounts for students, Free Home delivery on time, fliers etc . This marketing strategy might not prove beneficial in the initial stages because of cash restraints because our indirect rivals i.e.


...End of the Case Study Punjabi By Nature Marketing Essay...

Seating chairs & tables . Kitchen equipment & utensils . Promotional activities . Staff remuneration (each month) . Insurance (every month) . Total start-up Expenses . Investment (all figures in GBP) . Total Investment .


Hire Writer Login and Download 1718 words (4.3 pages)

Did not find what you were looking for?

We will write for you an essay on any given topic for 3 hours

Order now!

Our Services

Add Your Comment

Related essays

Roadside Dhaba Case Study Essay

What we found out was all these dhabas were Punjabi in nature will a blend of local flavours.Their evolution form family sustaining entity to multi-million dollar industry is the purpose of this case study.5) In Punjab, the dhabas are mostly run by the Punjabi community, so there is this brotherhood kind of feeling that attracts every driver to the dhaba.As per study we tried to sort out the cuisines, ambience, cost, menu, quality, place and business model of these dhabas.The cuisine is predominantly Punjabi, but there are variations like Jalepeno-Mint Paneer Tikka, Kukkad Tipsy (chicken sautéed in tequila), Achaari Lobster and Brownie Malai Maarke.


2077 words (5.2 pages)
A Famous South Indian Restaurant In The Uk Marketing Essay

Not enough advertisement of the restaurant is given as Marketing plays a vital role .Expanding its wings in the South London with a total of 6 branches, all branches approved by Halal Monitoring committee, UK... After development of their market, Mirch Masala needs to target on Niche market by increasing the price a bit higher as Masala Zone.Main competitors are running slow due to recession, this is a good time to develop with good marketing .... Mirch masala needs to penetrate the existing market by implementing promotional activities such as advertising, door to door distribution of leaflets.


1892 words (4.7 pages)
Cultures of Pakistan Essay

Waris Shah, whose contribution to Punjabi literature is best-known for his seminal work in Heer Ranjha, known as Shakespeare of Punjabi language.The large number of Punjabi poetry is being translated throughout the world into many languages.Cultural Festivals: There are numerous festivals which are celebrated by Punjabi people including some religious festivals such as Eid-Milad-Un-Nabi, Jumu’ah, Laylat-ul-Qadr etc.Facts and figures show that Punjabi language is spoken as first language by 44% of Pakistanis.The verse from Bulleh Shah primarily employed is called the Kafi, a style of Punjabi.


2604 words (6.5 pages)
× We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Login with Social Media