...Start of the Chapter on Persuasion: Structure and Language Devices ...
This Book Chapter is brought to you by the Faculty of Humanities and Social Sciences at [email protected] It has been accepted for inclusion in Working Through Communication by an authorized administrator of [email protected] For more information, please contact Bond University’s Repository Coordinator. CHAPTER 2: PERSUASION, STRUCTURE AND LANGUAGE DEVICES . CHAPTER 2: PERSUASION, STRUCTURE AND LANGUAGE . Quotable quotes . “The only person really keen about change is a baby with a wet nappy”, (Anon.) “Persuading people is a matter of paying attention to four things–who says what to whom and how they say it.” (Lasswell, 1948.) Lasswell tells us that communicator variables (who), message content variables (what), audience variables (to whom) and speaking techniques, together with use of media account (how), for differences between good and bad speeches. We like to think that we are always rational, that we are persuaded by ideas carefully considered.
...Middle of the Chapter on Persuasion: Structure and Language Devices ...
• What’s the evidence for your view? • How can you inoculate someone against the argument that drinking is essential for a good time? • List the persuasive messages that can be used by people seeking to persuade you to: – . take up smoking . begin using drugs . Discussion exercise . Collect 10 magazine or TV advertisements and apply Lasswell’s who says what . and how they say it . to explain the process of persuasion in each case.
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Individual Task . In order to prepare yourself for using paragraphs in more sustained pieces of writing, as you might in a report or an exam essay, give yourself some practice. Use the template on p. ****, to write an essay on the following topic: . Essay – topic and guide to self assessment: . Your aunt is standing for the local council and is aware that you have taken a course in communication. She talks to you about your course and discovers that you have had lectures on theoretical and practical aspects of persuasion and on public speaking. She asks you to write her a paper outlining the key principles and strategies she needs to know to persuade her constituents that she is the best candidate with the best policies. Write your paper in the form of an essay in 30 minutes.
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