Differences in classical and modern rhetoric

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Historically rhetoric has been studied and argued by philosophers, educators and mankind in general, all in an effort to offer proof of the true meaning of the word. It has been accepted by all that rhetoric is a form of communication. Whether it is considered an art of using language in a persuasive manner or it is the clever misuse of words to gain trust and to persuade, can only be determined by an individual’s perception and interpretation of the words they hear (Elliot Aronson, 1992). The definition of rhetoric is as simple as the art of persuasion, but what makes rhetoric effective is the way it is applied. In order to use rhetoric in writing and in speech, the meaning of rhetoric and its purpose must be clearly understood.

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For everything there is a season, and a time for every matter under heaven: a time to be born, and a time to die; a time to plant, and a time to pluck up what is planted Climax is the way words and sentences are arranged to imply the order of rising events that led to the magnitude of the story. An example of this is in Melville s novel, Moby Dick (Mark Robson, 2007). Despite Augustine, the so-called Rhetorica ad Herennium, ‘or “Rhetoric written for [friend] Herennius” and called in later medieval and Renaissance times the “new” rhetoric, to distinguish it from the “old” rhetoric represented by Cicero’s earliest work, the De inventione (“On invention”—the first part of the rhetorical curriculum), became an all-time record hit textbook for the Greek and Roman art of persuasion in the period c.400 – 1600 A.D (Elliot Aronson, 1992).

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Anthony Pratkanis and Elliot Aronson” In Age of Propaganda: The Everyday Use and Abuse of Persuasion” New York: Freeman, 1992. . George A. Kennedy “Classical Rhetoric and Its Christian and Secular Tradition from Ancient to Modern Times” The University of North Carolina Press, February 1999. . Mark Robson “The Sense of Early Modern Writing: Rhetoric, Poetics, Aesthetics”, Manchester University Press, July 2007. . Laura R. Micciche “Doing Emotion: Rhetoric, Writing, Teaching”, Boynton/Cook publisher, August 2007. . Edward P.J Corbett “Classical Rhetoric for the Modern Student”, New York: Oxford University Press, August 1998. .

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