Greenhouse Gas and Starbucks Essay

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Starbucks is now starting there two new major projects which are the “Our Next 40 Years Begins Now” and “Explore Green Store”. The project, “Our Next 40 Years Begins Now”, started on March 8, 2011 marked its 40th anniversary, and as part of their celebration they had introduced their new logo. “As you start to see it out in the world, I hope you’ll start to appreciate the simplicity and elegance of the new design. I like the new mark because I feel that we’ve unleashed the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. I hope that unleashing that energy – that mojo – will keep us (and you) inspired for the next 40 years.”, posted by Thomas P., interactive content manager of Starbucks, in there site due to the reactions of some of the customers who had negative remarks to the new logo of the store. As the company had publicized it would take time for the new signage of the local stores here to be changed since there are 16,500 stores worldwide. Howard S. the Starbucks chairman, president and chief executive officer also gave its statement on the renewal of the signage of the store as they celebrate the 40 years of the business. He quoted, “Throughout the last four decades, the Siren has been there through it all.

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Reusing coffee grounds: . You can pick up free used coffee grounds to enrich your garden soil and help them reduce their waste. Using green building materials: . All paint, finishes and adhesives are low or no VOC (volatile organic compounds) and were carefully selected to not interfere with the aroma of their coffee. Using recycled paper products: . We take special care to make sure the paper products in our stores include recycled content: . • 10% post-consumer recycled fiber cup . • Recycled content cup sleeves . • Recycled content napkins and shopping bags .

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Xeriscaping (selecting plants that naturally require less water) helps reduce water consumption. And in the event that the store needs a new location, the entire structure can be disassembled and moved. They are now talking about ways to extend the thinking and learning from this project into other areas, perhaps in prefabrication projects or in exterior furniture and accessories. They’re not sure where this all will land, but the launch pad has now been successfully cleared and the resulting conversation has been positive. Starbucks global footprint presents powerful possibilities to replicate and scale their green building efforts. A decidedly new way of thinking about how large their stand alone buildings could or should be, how they could look and function and about the possibility of off-site fabrication and more. These questions are exciting design challenges to bring to light, and they’re looking for creative, brand appropriate and business-savvy ways to solve them, while honoring their commitment to reducing their environmental footprint. They think that they could have sustainable design continue to influence their brand, their mission and their size.

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