Internal and External factors of the British tourism Essay

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Within travel and tourism industry, inbound and domestic tourism factors change a lot, there are Internal and external factors that affect tourism within the UK. The internal factors are; health, safety and security within the UK, accessibility, marketing campaigns, availability of products and services, quality of goods and services and value for money of the UK. The outbound factors are; the exchange rate, travel restrictions, emergence of new markets, competition from other destinations and the weather. Health, Safety and Security: . The UK has strict rules about health, safety and security so that tourists can be safe and enjoy their stay in the new destination. The rules are set in place because people act differently when on holidays in new countries or new areas of the UK as they are put in new and different situations. Accessibility: . Accessibility is a factor that will affect the number of tourists that come to and from the UK.

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Value for money in the UK: . Getting a good value for money can mean different things, one of the main things is ‘does the money paid match the level of service given’ this means that if the tourists get a great service they will have got a better value of money and therefore they will be more likely to visit again. Another thing this means is if you get a good value for money on one hotel, activity or restaurant they will therefore be able to visit more or different locations. Marketing campaigns: . Different marketing campaigns will affect what tourists comes to the country. The main organisation that promotes Britain is VisitBritiain, every year they make a new promotional video that shows many different things you can do in Britain, these are showcased worldwide on websites and as television adverts. Britain invest and spend a lot of money trying to interest inbound tourist coming over to Britain, they also do this for domestic tourists to encourage them to stay in their country rather than stay abroad. The more marketing campaign a country does, the more chances in promoting their country to potential inbound and domestic tourists because tourists will be interested in seeing the country itself from the marketing images and videos the country produces. Exchange rate: .

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Immigration restrictions- There is no cost to travel to the UK from all countries in the EU making it easier for them to enter, this has led to an increase in inbound tourism from these countries. Emergence of new markets: . Different countries are now visiting the UK as new people are growing an interest in the culture and lifestyle. Countries in Asia and Africa are the largest growing group of tourists. The UK is very different to the countries that are the new growing market and they therefore are getting the experience of trying a new lifestyle. The weather: . The weather will affect the inbound tourists as well as domestic tourists, because of the climate in the UK the weather is always changing and therefore it can never be assured that you will have the same weather all day, because of this factor many domestic tourists will choose to travel to countries abroad in hope for sun. This factor does not affect inbound tourists as much as they visit for the heritage and local attractions.

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