Marketing strategies of state bank of India Essay


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2 CHAPTER- 1 COMPANY PROFILE COMPANY OVERVIEW:- State Bank of India (SBI) is a multinational banking and financial services company based in India. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. As of December 2013, it had assets of US$388 billion and 17,000 branches, including 190 foreign offices, making it the largest banking and financial services company in India by assets.


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The Imperial Bank of India remained a joint stock company but without Government participation. Seal of Imperial Bank of India 4. . 4 Pursuant to the provisions of the State Bank of India Act of 1955, the Reserve Bank of India, which is India’s central bank, acquired a controlling interest in the Imperial Bank of India.


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The bank had been the Dukan Pichadi, a small moneylender, owned by the Maharaja. The new bank’s first manager was Jall N. Broacha, a Parsi. In 1985, SBI acquired the Bank of Cochin in Kerala.


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