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As the world continues to modernize, the environment suffers. Trees are cut down to give way for the latest commercial and/ or residential areas. The results of deforestation have been deadly over the last decades were floods and landslides brought about disasters in the homes of thousands of families. Campaigns that promote the restoration and preservation of the environment have risen over the years. Different organizations have supported such through their corporate social responsibility programs but there are some that go a step further. This paper will examine Marriott International Hotel Group’s efforts in sustaining the environment. The individual operation of a hotel will be the focus of this paper because by studying the activities of Marriott in their campaign to go green the hotel chain’s strategies implemented can be a learning lesson for someone who is in the hospitality and tourism industry. Marriott International has won several awards in terms of their environmental sustainability programs over the past decades.
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The hotel has collaborated with local recycling experts such as ACM Waste Management plc and PDM Group to make such program a success. In this recycling scheme all the hotel’s waste food products will be recycled. This program is first implemented in Portsmouth but will soon be adopted by other hotel branches. Aside from this new recycling program, Marriott has implemented other processes in recycling. This included the placing of recycling bins in guest rooms and meeting rooms. All hotel staffs are trained to separate biodegradable and non-biodegradable wastes ((Portsmouth: Marriott recycles 98% of waste, 2010). Marriott’s Environmentally Conscious Hospitality Operations program is the hotel chain’s sustainability plan where it focuses on the conservation of water and energy, activities concerning clean air, recycling, wildlife preservation and cleaning up neighborhoods. “Through this program, it replaced 450,000 incandescent light bulbs with fluorescent lighting, introduced linen re-use systems, and installed 400,000 low-flow showerheads and toilets at its hotels worldwide. Marriott has also reduced water usage by more than 15% over the last five years through the said program” (Marriott International Inc, USA and Global Tourism Business Award Winner, 2009).
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Retrieved from http://www.prnewswire.com/news-releases/jw-marriott-indianapolis-wins-green-award-135446153.html Marriott Hotel Industry Continue Green Push. Retrieved from http://www.environmentalleader.com/2009/04/27/marriott-hotel-industry-continue-green-push/ Marriott International Inc, USA and Global Tourism Business Award Winner. Retrieved from http://www.besteducationnetwork.org/case_studies/pdf/Marriott%20International%20Inc%20USA.pdf Marriott Plans to Expand Green Hotels by 1000%. Retrieved from http://www.environmentalleader.com/2009/11/11/marriott-plans-to-expand-green-hotels-by-1000/ Marriott Wins Big Reward by Going Hi-Tech and Low Energy. Retrieved from http://www.hoteltechresource.com/article38330.html Portsmouth: Marriott recycles 98% of waste. (2010) Retrieved from http://www.businessmag.co.uk/News/Hospitality/Portsmouth–Marriott-recycles-98–of-waste.aspx Sustainability Report. Retrieved from http://www.marriott.com/Images/Text%20Images/US/MarriottSocialResponsibilityandCommunityEngagement.pdf The Marriott Smoke-free Hotel Policy. Retrieved from http://www.marriott.com/marriott.mi?page=smokefree
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In 2007, Marriott formed a Global Green Council, a cross-functional team of senior executives that collaborated with Conservation International, a global environmental organization, to evaluate its practices, set long-term goals, develop an environmental strategic plan and catalyze its progress (Marriott, 2010).Over the last decade, for, the Marriott International corporate organized the “Going Green” programs which involved in energy conservation by changed 450,000 of the light bulbs with fluorescent lighting, installed around 400,000 low-flow of showerheads and toilets and also introduced the linens reuse programs in their hotels worldwide (Marriott, 2009).Moreover, Marriott International also gets the “2009 Tourism for Tomorrow Award ...
Marriott International Corporation is a leading worldwide hospitality company (Marriott, 2010).Five-point Environmental Strategy of Marriott International was developed in collaboration with Conservation International which are includes (Marriott, 2009): .Therefore, Marriott International has set their goal to lowering the GHG emissions around 2.2 million pounds by 2010 which said by Ed Fuller- the president and managing director of Marriott.Moreover, the U.S. Environmental Protection Agency also had awarded Marriott International for three following years with its Sustained Excellence Award and more than 275 of its hotels also placed the “ENERGY STAR®” label (Marriott, 2010).The Marriott International, Inc.’s operations are grouped into...
Environmental Sustainability in the Hotel Industry.In 2010, Marriott International unveiled a prototype to help it in building sustainable hotels (Wauters, 2010).The hotel aims to achieve the LEED certification by attaining sustainable construction standards, reducing the usage of water and fuel, using solar power, mobilizing the employees and guests to adopt sustainability and helping in rainforests preservation.Future tourism managers who will be enlightened in environmental sustainability will be able to contribute towards a more sustainable environment through implementing practices that will reduce the carbon footprint in the environment.Marriott Unveils Green Hotel Prototype.
|Uploaded time:||April 25, 2022|
|Type of work:||Case Study|