Marriott International Hotel Group’s and environment Case Study
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As the world continues to modernize, the environment suffers. Trees are cut down to give way for the latest commercial and/ or residential areas. The results of deforestation have been deadly over the last decades were floods and landslides brought about disasters in the homes of thousands of families. Campaigns that promote the restoration and preservation of the environment have risen over the years. Different organizations have supported such through their corporate social responsibility programs but there are some that go a step further. This paper will examine Marriott International Hotel Group’s efforts in sustaining the environment. The individual operation of a hotel will be the focus of this paper because by studying the activities of Marriott in their campaign to go green the hotel chain’s strategies implemented can be a learning lesson for someone who is in the hospitality and tourism industry. Marriott International has won several awards in terms of their environmental sustainability programs over the past decades.
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The hotel has collaborated with local recycling experts such as ACM Waste Management plc and PDM Group to make such program a success. In this recycling scheme all the hotel’s waste food products will be recycled. This program is first implemented in Portsmouth but will soon be adopted by other hotel branches. Aside from this new recycling program, Marriott has implemented other processes in recycling. This included the placing of recycling bins in guest rooms and meeting rooms. All hotel staffs are trained to separate biodegradable and non-biodegradable wastes ((Portsmouth: Marriott recycles 98% of waste, 2010). Marriott’s Environmentally Conscious Hospitality Operations program is the hotel chain’s sustainability plan where it focuses on the conservation of water and energy, activities concerning clean air, recycling, wildlife preservation and cleaning up neighborhoods. “Through this program, it replaced 450,000 incandescent light bulbs with fluorescent lighting, introduced linen re-use systems, and installed 400,000 low-flow showerheads and toilets at its hotels worldwide. Marriott has also reduced water usage by more than 15% over the last five years through the said program” (Marriott International Inc, USA and Global Tourism Business Award Winner, 2009).
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Retrieved from http://www.prnewswire.com/news-releases/jw-marriott-indianapolis-wins-green-award-135446153.html Marriott Hotel Industry Continue Green Push. Retrieved from http://www.environmentalleader.com/2009/04/27/marriott-hotel-industry-continue-green-push/ Marriott International Inc, USA and Global Tourism Business Award Winner. Retrieved from http://www.besteducationnetwork.org/case_studies/pdf/Marriott%20International%20Inc%20USA.pdf Marriott Plans to Expand Green Hotels by 1000%. Retrieved from http://www.environmentalleader.com/2009/11/11/marriott-plans-to-expand-green-hotels-by-1000/ Marriott Wins Big Reward by Going Hi-Tech and Low Energy. Retrieved from http://www.hoteltechresource.com/article38330.html Portsmouth: Marriott recycles 98% of waste. (2010) Retrieved from http://www.businessmag.co.uk/News/Hospitality/Portsmouth–Marriott-recycles-98–of-waste.aspx Sustainability Report. Retrieved from http://www.marriott.com/Images/Text%20Images/US/MarriottSocialResponsibilityandCommunityEngagement.pdf The Marriott Smoke-free Hotel Policy. Retrieved from http://www.marriott.com/marriott.mi?page=smokefree
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Paper Description:
| Words: | 2636 |
| Pages: | 6.6 |
| Uploaded time: | April 25, 2022 |
| Author: | admin |
| Type of work: | Case Study |
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