The Coconut Industry In Sri Lanka

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In Sri Lanka, about 25% of the total land is use for the coconut farming. Sri Lanka is the second largest land user for coconut. As a major beneficial harvest in the country, the coconut industry provides employment to some 1,35,000 people involved in the production, processing, and trading sectors of the coconut industry. The period from 1970 to 1995 saw a steady failure in area under coconut, from 466,000 hectares in 1970 to 419,000 hectares in 1995. This steady failure in area under coconut which involved cutting of coconut palms was due to the increasing use of coconut land for industry, development and housing programed. Coconut in Sri Lanka is mostly under private ownership with a huge majority classified as arable farm of less than 1.2 hectares. The percentage of palms over 60 years of age was predictable at about 15% of the total plantings. Coconuts enjoy anextraordinary position in the Sri Lankan society and it is linked with the culture and ethnicities of its people.

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Establishment of a transparent, systematic, proportionate, rewarding system for each stratum of the organizational structure specially for those who work at grass root level was a vision of many as an annual evaluation mechanism. Method of recruitment of the staff and the educational qualifications required for recruitment are in line with the national policies. Direct recruitment for managerial level positions command a recognized university degree and the middle level technical officers require a two year diploma in the identified fields by the mother organization. Applicants who fulfill the basic educational qualifications are to sit for a written examination conducted by an independent body, the department of examination of Sri Lanka. The successful candidates are to face an interview. Within each mother organization promotion schemes are been regularized with timely adjustments approved by the government of Sri Lanka. .. For coconut industry the organized structure type is unorganized as well as organized having proper management structure. In Coconut industry types of organized structure as under: .. Type of Organization Structure can be Centralized as well as Decentralized, for Coconut Industry it is decentralized where all the level of employees can participate in decision making in the organization.

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Joint procurement initiatives and other supply chain management recommendations will have a significant impact on cost competitiveness. Superior specialty grades of coconut and products targeted at more sophisticated niche markets will necessitate better production processes and planning. Efficient prototyping facilities and custom compounding centers will satisfy the need to develop innovative products. The strategic initiatives will force Sri Lankan producers to develop their own brands and to undertake their own distribution. Greater ownership of the distribution channels will improve margins and reduce the threat of having Sri Lankan coconut products downgraded to commodity status. Sales and marketing . Gathering market intelligence will benefit many medium and small-scale producers who do not have access to real-time knowledge of the marketplace. Developing a long-term marketing plan will be an important step in allocating res .

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